Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Posts about Huggies
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 22 readers -