Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Posts about Huggies
  • Marketers Must Balance Targeting With Audience Reach

    … with more precise targeting approaches. For example, the team at Pampers could hypothetically use third-party purchasing data to deliver ads on Facebook to Huggies customers. Or the Pampers brand team could target loyal Pampers customers with messages on Facebook to encourage customer loyalty and the trial of new products in the extended Pampers…

    AllFacebookin Facebook- 17 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    …. The magic of this model was revealed when community organizations started trying to fund the purchase of Dodge Darts to deliver food to the homeless and to provide access to transportation in women's shelters. The campaign then went viral with more than 1,000,000 social media impressions. Though fewer than 40 cars were purchased directly…

    MarketingProfsin Social Facebook- 5 readers -
  • 20 Ways to Make Your Content More Shareable

    …, that is not an emotion. Some brands can market really well through nostalgic content. Think about the Huggies commercial. I’m not even a parent and that commercial still tugs at me. While you may not be producing a commercial, you could post a sweet Instagram picture with a quote or post something on Facebook that takes your audience on a trip down the memory…

    Pratik Dholakiya/ Search Engine Journalin Content Facebook- 27 readers -
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