Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Posts about Huggies
  • Marketers Must Balance Targeting With Audience Reach

    … The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.” According to the WSJ: “P&G two years…

    AllFacebookin Facebook- 14 readers -
  • Mindshare and Google Collaborate to Create Search As Signal

    WPP’s Mindshare and Google have developed a location-based marketing tool designed to help brands track real-time behaviors and emerging trends, allowing them to better target consumers. Called "Search As Signal," the tool identifies what people are searching for on Google, as well as where they are located and which type of device they are using.

    Ashley Zeckman/ Search Engine Watch- 4 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on Indiegogo.com to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 5 readers -
  • 20 Ways to Make Your Content More Shareable

    …, that is not an emotion. Some brands can market really well through nostalgic content. Think about the Huggies commercial. I’m not even a parent and that commercial still tugs at me. While you may not be producing a commercial, you could post a sweet Instagram picture with a quote or post something on Facebook that takes your audience on a trip down the memory…

    Pratik Dholakiya/ Search Engine Journalin Content Facebook- 23 readers -
Get the top posts daily into your mailbox!
More from around the web