Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Posts about Huggies
  • Marketers Must Balance Targeting With Audience Reach

    … with more precise targeting approaches. For example, the team at Pampers could hypothetically use third-party purchasing data to deliver ads on Facebook to Huggies customers. Or the Pampers brand team could target loyal Pampers customers with messages on Facebook to encourage customer loyalty and the trial of new products in the extended Pampers…

    AllFacebookin Facebook- 22 readers -
  • The Secrets to Oreo’s Real-Time Success Revealed

    Oreo was the belle of the 2013 Super Bowl when its “Dunk in the Dark” tweet riffed off the mid-game blackout, earning thousands of retweets and hundreds of media mentions. But how exactly have Oreo and a handful of other brands since this epic tweet made such a splash with real-time tactics? MWW’s Alissa Blate shed some light on how to effectively do real-time PR and marketi ...

    Brian Conlin/ Vocus Blog- 28 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    …, and DC Comics. Corporations with access to debt and securities markets don't need to use crowdfunding to finance operations for growth capital. However, what smart CMOs and CEOs have realized is that crowdfunding does a remarkably effective job in helping to drive marketing initiatives to existing customers and acquiring new customers. Forget…

    MarketingProfsin Social Facebook- 10 readers -
  • 20 Ways to Make Your Content More Shareable

    …, that is not an emotion. Some brands can market really well through nostalgic content. Think about the Huggies commercial. I’m not even a parent and that commercial still tugs at me. While you may not be producing a commercial, you could post a sweet Instagram picture with a quote or post something on Facebook that takes your audience on a trip down the memory…

    Pratik Dholakiya/ Search Engine Journalin Content Facebook- 31 readers -
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