Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Posts about Huggies
  • Marketers Must Balance Targeting With Audience Reach

    … targeting always depends on the specific brand, its category and its business goals. Opening up its targeting was the right call for P&G. Hundreds of SocialCode’s proprietary studies among Fortune 500 brand partners support this approach for large CPG brands. Advertisers that pair broadly targeted marketing buys with studies to measure what…

    AllFacebookin Facebook- 10 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 5 readers -
  • 20 Ways to Make Your Content More Shareable

    …, that is not an emotion. Some brands can market really well through nostalgic content. Think about the Huggies commercial. I’m not even a parent and that commercial still tugs at me. While you may not be producing a commercial, you could post a sweet Instagram picture with a quote or post something on Facebook that takes your audience on a trip down the memory…

    Pratik Dholakiya/ Search Engine Journalin Content Facebook- 20 readers -