Huggies

Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.
Posts about Huggies
  • Marketers Must Balance Targeting With Audience Reach

    … targeting always depends on the specific brand, its category and its business goals. Opening up its targeting was the right call for P&G. Hundreds of SocialCode’s proprietary studies among Fortune 500 brand partners support this approach for large CPG brands. Advertisers that pair broadly targeted marketing buys with studies to measure what…

    AllFacebookin Facebook- 17 readers -
  • Why Crowdfunding Is a Must-Have Marketing Tool for Brands

    … for community projects for entrepreneurs whose missions align with the company. Honda used a campaign on Indiegogo.com to raise funds to save the American drive-in theater. This marketing strategy is about social engagement and brand positioning. Kimberly-Clark uses a hybrid model with its Huggies MomInspired campaign. The company provided grants…

    MarketingProfsin Social Facebook- 5 readers -
  • 20 Ways to Make Your Content More Shareable

    … people share content and how you can use “sharing psychology” to create more shareable content for your brand. Understand the Psychology of Sharing The first step to getting people share our content is to analyze human behavior. What drives people to do things? What drives people to share content? The most fundamental component to keep in mind is when…

    Pratik Dholakiya/ Search Engine Journalin Content Facebook- 23 readers -
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