• Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … that their inventory is clean. The Role Of Supply-Side Platforms Once we move from the publishers to the ad tech players, things get a little tricky. This is where many people get tripped up, so bear with me as I explain. Back in the day, we had ad networks. Ad networks worked with both publishers and advertisers. By doing so, they were able to manually…

    Ratko Vidakovic/ Marketing Landin Display- 43 readers -