Humanize Content

  • Making B2B Content Fun to Create, Read and Share

    … content is now the primary “salesperson” for two-thirds of the relationship. But, if our content is devoid of emotion and personality, we will look and sound like all the other vendors, won’t we? In that case, you better have a damn good salesperson. Another important reality is that millennials are often doing the research, consuming our content…

    Relevancein Content- 11 readers -
  • Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good

    … Published 1 min ago 45 I just attended the world’s biggest digital marketing trade fair, dmexco, here in Cologne, Germany. While I was strolling through the exhibition stands I was promised accurate measurement, intelligent use of big data, native advertising, and a whole lot of reach. Performance marketing seemed to dominate…

    Mael Roth/ Relevancein Affiliate Content- 9 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … Published 1 min ago 32 In the past I’ve discussed a trend that is currently plaguing our industry: the lack of humanization in content marketing. Over time, all the listicles, infographics and how-to’s (which can be valuable, don’t get me wrong) have the effect of watering down a brand. They add to the internet noise pollution more than…

    Relevancein Content- 8 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … on, and it’s how The Financial Times and The Economist now sell advertising. And it’s logical – the more time you spend reading an article, the more engaged you are with the content. No, this measurement still isn’t perfect, but it’s a big step in the right direction – the human direction. Time is our most precious commodity, and if we give it, it means…

    Relevancein Content- 11 readers -
  • Using Culture to Humanize Your Content

    … to the employees is by crafting an intentional employee experience with core values and culture at the center. Empowering brand ambassadors I like to think of these passionate team members as “Brand Ambassadors”– they eat, sleep and breathe the brand throughout every customer interaction…especially through content creation. The easiest way to bring…

    Relevancein Social Content Facebook- 7 readers -
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