Humanize Content

  • Making B2B Content Fun to Create, Read and Share

    … some risk or you will end up sounding like everyone else. Real branding requires courage, not merely Photoshop. By challenging convention, you can develop a brand voice that is both real and defensible—a voice that can be heard atop the roaring content tsunami. 2. Make Your Personality Visual It’s no great insight why visual content is critical…

    Relevancein Content- 11 readers -
  • Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good

    … people behind the clicks, which we clearly shouldn’t! Performance Marketing vs. Content Marketing I have witnessed firsthand, time and time again, how people stick their heads into their excel sheets, count impressions and clicks, and attribute them to channels. The channels delivering the best performance are kept and those not doing as well…

    Mael Roth/ Relevancein Affiliate Content- 9 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … bought-in. Perhaps they will be willing to add their name as an author. The key here is consistency in developing solutions and even showing team members the results of their input by sharing feedback such as, “You got a few shares on LinkedIN!” (So what if one of them was from your mom.) Build a Real Community In recent experience with my company…

    Relevancein Content- 8 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … Content Marketing, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media In many ways, 2014 saw an explosion of marketing technology. Organizations took advantage of the amazing things that technology can do to create personalized experiences for the audience. We began to more fully access and begin to understand Big Data…

    Relevancein Content- 13 readers -
  • Using Culture to Humanize Your Content

    … Content Marketing, Executive's Corner, Owned Media, Shared Media It’s no secret that content marketing has reached critical mass. You can’t get very far on social channels or through your inbox before crossing paths with a meticulously placed article or message that is meant to help solve the excruciating pain of your daily reality. “Just…

    Relevancein Social Content Facebook- 7 readers -
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