Humanize Content

  • Making B2B Content Fun to Create, Read and Share

    … off that content treadmill and come jog in the park of personality with those of us having a good time. TAGS: B2B content, B2B content marketing, b2b marketing, borg marketing, brand story, brand voice, content with personality, humanize content, making B2B content fun, making better B2B content, partner, podcasting, storytelling, visual content 39 …

    Relevancein Content- 18 readers -
  • Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good

    … only be sustainable if it’s built on a solid foundation—a vision and a strategy which, by definition, is a long term approach. Strategic Content Marketing: A Distant Goal A friend of mine told me how he could not get a client of his to invest in building owned media channels because the best (short term) performances were on paid media channels…

    Mael Roth/ Relevancein Affiliate Content- 10 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … Published 1 min ago 32 In the past I’ve discussed a trend that is currently plaguing our industry: the lack of humanization in content marketing. Over time, all the listicles, infographics and how-to’s (which can be valuable, don’t get me wrong) have the effect of watering down a brand. They add to the internet noise pollution more than…

    Relevancein Content- 13 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    …, and turn it into action. Smart people with money are on board the marketing technology wave; VentureBeat reports that there was more than $6 billion invested in marketing technology over the last three months. But, marketing technology is not the big winner in the world of content marketing this year. Human beings are. The Golden Age of Content…

    Relevancein Content- 15 readers -
  • Using Culture to Humanize Your Content

    … Content Marketing, Executive's Corner, Owned Media, Shared Media It’s no secret that content marketing has reached critical mass. You can’t get very far on social channels or through your inbox before crossing paths with a meticulously placed article or message that is meant to help solve the excruciating pain of your daily reality. “Just…

    Relevancein Social Content Facebook- 8 readers -
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