Humanize Content

  • Making B2B Content Fun to Create, Read and Share

    … content is now the primary “salesperson” for two-thirds of the relationship. But, if our content is devoid of emotion and personality, we will look and sound like all the other vendors, won’t we? In that case, you better have a damn good salesperson. Another important reality is that millennials are often doing the research, consuming our content…

    Relevancein Content- 20 readers -
  • Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good

    … only be sustainable if it’s built on a solid foundation—a vision and a strategy which, by definition, is a long term approach. Strategic Content Marketing: A Distant Goal A friend of mine told me how he could not get a client of his to invest in building owned media channels because the best (short term) performances were on paid media channels…

    Mael Roth/ Relevancein Affiliate Content- 10 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … to share within the political climate of their generation. All this to say: Authenticity is a long play that will create a meaningful brand experience and win favor with the right audience. Leave a Legacy Easier said than done, right? What does humanization look like within the content marketing sphere? Here are some ways to start breathing life…

    Relevancein Content- 14 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … Content Marketing, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media In many ways, 2014 saw an explosion of marketing technology. Organizations took advantage of the amazing things that technology can do to create personalized experiences for the audience. We began to more fully access and begin to understand Big Data…

    Relevancein Content- 15 readers -
  • Using Culture to Humanize Your Content

    …, content marketing has become a commodity-fueled numbers game that oversaturates social media feeds, inboxes and our brains to the point where we spend more time trying to avoid bad content than actually solving our challenges. So the question becomes: how do we, as marketers, conceptualize and create meaningful content that has staying power? Most…

    Relevancein Social Content Facebook- 8 readers -
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