Humanize Content

  • Making B2B Content Fun to Create, Read and Share

    … off that content treadmill and come jog in the park of personality with those of us having a good time. TAGS: B2B content, B2B content marketing, b2b marketing, borg marketing, brand story, brand voice, content with personality, humanize content, making B2B content fun, making better B2B content, partner, podcasting, storytelling, visual content 39 …

    Relevancein Content- 14 readers -
  • Chasing Clicks Until We’re Numb Doesn’t Do Us Any Good

    … Published 1 min ago 45 I just attended the world’s biggest digital marketing trade fair, dmexco, here in Cologne, Germany. While I was strolling through the exhibition stands I was promised accurate measurement, intelligent use of big data, native advertising, and a whole lot of reach. Performance marketing seemed to dominate…

    Mael Roth/ Relevancein Affiliate Content- 10 readers -
  • Top Marketing Secret Revealed: Be Authentic

    … to share within the political climate of their generation. All this to say: Authenticity is a long play that will create a meaningful brand experience and win favor with the right audience. Leave a Legacy Easier said than done, right? What does humanization look like within the content marketing sphere? Here are some ways to start breathing life…

    Relevancein Content- 10 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … Content Marketing, Earned Media, Executive's Corner, Owned Media, Paid Media, Shared Media In many ways, 2014 saw an explosion of marketing technology. Organizations took advantage of the amazing things that technology can do to create personalized experiences for the audience. We began to more fully access and begin to understand Big Data…

    Relevancein Content- 14 readers -
  • Using Culture to Humanize Your Content

    … source of ideas, inspiration, and energy. If you’re willing to spend the big bucks on clogging your neighbor’s Facebook feed – why not invest in your own nest instead? Marketing from the inside out The basis of a truly modern brand goes well beyond logo and tagline. It is heavily influenced by organizational culture including core values…

    Relevancein Social Content Facebook- 8 readers -
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