Humor

  • The future of humor in marketing with The Marketoonist

    … By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made…

    {grow}- 8 readers -
  • Funny Content, Serious Business: How to Use Humor in Content Marketing

    … [Image: https://www.shutterstock.com/image-photo/girl-clown-colorful-costumes-wig-sunny-446922970?src=pvZU0GbttO00FT7_LamxrQ-1-3] Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve…

    TopRank®in Content How To's- 12 readers -
  • Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years

    … When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime. “I knew then that there was something more for me,” said Mitchell, now 16 and the CEO of a professional virtual-reality fidget-spinning league. “People in my generation, all they wanna do is dab on some…

    The Content Strategist- 30 readers -
  • How I disrupted the British Rail System because I had too much coffee

    … By Mark Schaefer The whole situation started because I needed to pee. I was on a business trip to Wales and boarded an early morning train that was to carry me across the United Kingdom to London. In fact it was so early, it was the first train of the day and it was just sitting in the railyard waiting to go. I was the first passenger…

    {grow}in How To's- 17 readers -
  • I don’t think that emoji means what you think it means

    … gestures or positions that might communicate the wrong message. And that leads me to emoji. Did you know that some of the common emoji in America might be offensive to other cultures? I have been thinking about this because more than 60 percent of my blog and podcast audience is outside my cultural comfort zone of the U.S. I have large audiences…

    {grow}- 17 readers -
  • To Prank or Not to Prank: The ROI of a Brand Hoax

    … By Kerry Gorgone, {grow} Contributing Columnist After grade school, I didn’t think much about April Fools’ Day, but social media changed that. With the advent of social media marketing, the April Fools’ brand hoax has become the Super Bowl of marketing hijinks, with each company trying to win the hearts and minds of the ad viewing public through…

    {grow}- 21 readers -
  • A Poem Made Up of Actual Gadgets at CES 2017

    … There’s a smart tea cube To help you brew chamomile, And virtual reality shoes In case your Crocs are too real. There’s a camera for your fridge So you can live-stream your juice, And there are web-connected jeans To log in your caboose. There’s a Bluetooth toaster And a smart sous vide machine, Because a truly balanced meal Includes 4G…

    The Content Strategist- 19 readers -
  • The all-time greatest Christmas marketing story

    … My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. This year, she decided to go to Amsterdam, Belgium, and Germany to attend some of the winter Christmas markets. In Germany, she noticed that many…

    {grow}- 19 readers -
  • 9 Ways to Master the Art of the Conference Call

    … Everyone knows that meetings are bad. But conference calls, the meeting’s bastard brother, are on a whole other level. Typically, conference calls consist of groups of disembodied voices, all with questionable phone connections, speaking over one another to make a point nobody is listening to. For something meant to be productive, the conference…

    The Content Strategist- 17 readers -
  • A Night at the Facebook Hotel

    … I knew something was wrong as soon as I entered the hotel. I signed in at the front desk and the clerk assumed a huge, cheerful smile. “Welcome to the Facebook Hotel!” he said. “Your dog died six years ago today!” After forcing me to look at four photos of my departed dog as a puppy, he handed over my room key. I stepped onto the elevator…

    The Content Strategistin Social- 18 readers -
  • How to Become a Marketing Guru, in 8 Steps

    …1. Get a goofy hairstyle When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.) Just like Cristiano Ronaldo or Lionel Messi needs a unique hairstyle to stick out among hundreds of competing footballers, gurus need…

    Dillon Baker/ The Content Strategistin How To's- 15 readers -
  • 20 Jokes Only a Marketer Could Love

    … It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates…

    TopRank®in Content- 16 readers -
  • 11 Comics That Only Content Marketers Will Understand

    … Consider this group therapy, in comic form. (All comics by Martin Kozlowski for The Content Strategist.) When it’s your first day on the job… You don’t even want to know what happens when you ask for a new lede. When your boss asks you to audit your company’s existing content… Most of it is spam, which never expires. When you meet…

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
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