Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
    • Out-of-Home: An Opportunity for Social Media Marketers

      By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Sure, we have seen social media play a role in recent OOH campaigns. But generally, the disciplines are treated differently, managed by different teams and often budgeted for separately.

      AllTwitterin Social Twitter- 16 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 14 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 7 readers -
  • Six lessons advertisers can learn from local SEO

    … multi-device site. You have to create a totally different experience in mobile.” Don’t neglect your Google My Business listing Paid ads aren’t the only way to be present at the top of search. The ‘map pack’ of local search results which appears near or at the top when users make a local search is composed of Google My Business listings, which…

    Search Engine Watchin SEO Mobile- 30 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … associated Groupon (and its competitors) more with deals than anything else. In many cases, the deals came from big brands not local companies. The model played itself out, and we’ve yet to see a local app or a platform emerge that consumers can’t live without, at least not an app that identifies itself as a local company. Facebook, Airbnb, and Uber all…

    Street Fightin Google Facebook- 31 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … of prospects, delivering timely offers to them as they reach a very specific location. What is Omni-Channel Marketing? Omni-Channel Marketing refers to a the promotion and advertising that is strategically orchestrated across available and optimized mediums to reach the same prospect. Aside from the actual retail outlet, near-field communications…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … their cities provide as it helps illuminate trends that in turn can potentially shape the direction of their cities. An important distinction here, though, is that unlike leading data journalism sites like Vox or FiveThirtyEight, EveryBlock itself does not draw its own conclusions about the data – we simply want to make the data accessible for people…

    Tom Grubisich/ Street Fight- 15 readers -
  • The YouTube-ification of Vimeo: Now with more baby videos

    … professional talent. “They’re not selling out, they’re trying to sell more,” he said. “You can’t tell the people to come to you anymore, you have to go where the people are.” However, not everybody seemed impressed. Dan Rayburn, an avid video blogger and principal analyst at Frost and Sullivan, questioned Vimeo’s value proposition. “The problem…

    Tanya Dua/ Digidayin Social Google YouTube- 8 readers -
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