Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
    • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

      Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.

      Street Fight- 22 readers -
    • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

      Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast approaching critical mass at th ...

      Street Fight- 13 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … that social can take inside OOH campaigns on the future: Social data to inform location based targeting Mobile social datasets are enabling audience buying and targeting. The details of these audiences, from both an interest and psychographic standpoint, can be very useful in helping inform content strategies, ensuring that the right message…

    AllTwitterin Social Twitter- 16 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … with, for multi-location brands that have hundreds or thousands of locations, it’s always been a challenge for them to maintain accuracy and consistency of their location information online,” says Nip Zalavadia, vice president of business development for location-based marketing software company Brandify. Technology Last week during Street Fight Summit 2016…

    Street Fightin Paid Search- 17 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 8 readers -
  • Six lessons advertisers can learn from local SEO

    … is not present when near me moments of need occur, you might as well not exist.” So how should businesses be stepping up their efforts to target consumers locally and be present at the top of search when it is most important? Here are six lessons that advertisers can learn from local SEO to make the most of these hyperlocal opportunities. Be mobile…

    Search Engine Watchin SEO Mobile- 33 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Most consumers don’t sit and ponder what’s coming next in the evolution of technology. To the contrary, most wish…

    Street Fightin Google Facebook- 31 readers -
  • On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

    …, at 110 miles. If I go that far, I have to take part of my brain with me.” It’s not as if Hyde isn’t busy. He works 60 hours of week at San Angelo Live. Besides tending to his publishing duties, he occasionally stuffs a notebook in his pocket and goes out to cover a story. Last Sunday — a day off for the reporting staff — Hyde reported on a hot…

    Tom Grubisich/ Street Fight- 11 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … their cities provide as it helps illuminate trends that in turn can potentially shape the direction of their cities. An important distinction here, though, is that unlike leading data journalism sites like Vox or FiveThirtyEight, EveryBlock itself does not draw its own conclusions about the data – we simply want to make the data accessible for people…

    Tom Grubisich/ Street Fight- 15 readers -
  • The YouTube-ification of Vimeo: Now with more baby videos

    … If you’ve hopped on to the New York City L train recently, chances are that you’ve come across a sea of blue: shrink-wrapped subway cars, plastered with Vimeo messaging. “If other video sites are the BQE, Vimeo is the High Line.” The hyperlocal references aside (BQE represents freeway gridlock; the High Line a pleasant, grassy stroll), Vimeo’s…

    Tanya Dua/ Digidayin Social Google YouTube- 8 readers -
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