Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 33 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 15 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … and the context in which our impressions are served, we will be ignored. Interests trending in Brooklyn right now are not always the same as in the Bronx, Lower Manhattan, upstate, etc. With rich social data at hand, we can actually become hyperlocal and serve content that relates to what people in defined locations are talking about, or what is trending…

    AllTwitterin Social Twitter- 17 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 18 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 8 readers -
  • Six lessons advertisers can learn from local SEO

    Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near ubiquity of smartphones, and their g ...

    Search Engine Watch- 34 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … in a transaction, it can become an instant habit. Starbucks — the exception often cited as the rule — deepened its role in consumers’ coffee routines, first with its pre-paid cards and then later with its mobile app. Multiple vendors are seeking to stake a claim in the hyperlocal payments process, including Square, Stripe, Amazon, Apple…

    Street Fightin Google Facebook- 34 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … data is in EveryBlock, users can decide what they want to see and what they don’t. Basically, we allow users to decide for themselves what higher-value data is to them. An additional goal is to ensure that EveryBlock emerges as indispensable tool for information gathering. In contrast to closed ecosystems that predominated the 1.0 hyperlocal news…

    Tom Grubisich/ Street Fight- 15 readers -
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