Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 33 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 15 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … content strategy We know that human attention spans have decreased (goldfish actually have greater attention spans than humans now), especially since 2007 and 2008 with the rapid growth of social and digital media. We consume increasingly more impressions every day–and at a higher pace–so if we are not being relevant to the audience…

    AllTwitterin Social Twitter- 17 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    …, group events and activities. And shopping. 54% of all holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day, such as when walking or commuting, according to Google’s Consumer Holiday Intentions Study from last year. It’s a small window of an opportunity for brands to connect. “To start off…

    Street Fightin Paid Search- 18 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … fluctuates. Still seeking experienced Seattle-based hard-news journalists interested in freelance work! You said in your 2011 Q & A with Street Fight that there’s no template for hyperlocal. But after 10 years of experience with WSB, haven’t you developed a model? Our model is to cover as much news as possible. Cover breaking news 24/7. Make…

    Tom Grubisich/ Street Fight- 10 readers -
  • Six lessons advertisers can learn from local SEO

    … backlinks have a bad reputation from the days of ‘black hat’ SEO, website owners shouldn’t be afraid to go after them. And links with a lot of local relevance can be particularly valuable. In his presentation at Brighton SEO, Greg Gifford gave a clever tip for getting ahead in local visibility that most businesses wouldn’t think to do: go after ‘crappy…

    Search Engine Watchin SEO Mobile- 38 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Most consumers don’t sit and ponder what’s coming next in the evolution of technology. To the contrary, most wish…

    Street Fightin Google Facebook- 35 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 27 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … EveryBlock is back in business under its new operator, Comcast. Re-launched in Chicago last January and in Philadelphia in August, it will be expanding to five more cities this year. Here, Comcast Local Media Director Paul Wright defends the old EveryBlock — shut down in 2013 by previous operator NBC Universal (which Comcast acquired in 2009…

    Tom Grubisich/ Street Fight- 15 readers -
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