Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … after all. Then DataSphere at least for a while was trying to sell local ads on a couple other regional legacy-media organizations’ event calendars. Patch has several sites in metro Seattle, but not West Seattle. Did you scare them away? If you look closely, they don’t REALLY have any local sites. They have automated setups that appear to have…

    Tom Grubisich/ Street Fight- 5 readers -
  • Six lessons advertisers can learn from local SEO

    … is simple: don’t overlook the importance of local visibility or take it for granted. Too many advertisers are neglecting opportunities to target consumers locally – opportunities which are demonstrably worth their while. The ‘State of Mobile Advertising’ survey also found that where advertisers do employ local targeting techniques, regardless…

    Search Engine Watchin SEO Mobile- 25 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Most consumers don’t sit and ponder what’s coming next in the evolution of technology. To the contrary, most wish…

    Street Fightin Google Facebook- 30 readers -
  • On 2nd Birthday, Fast-Growing ‘Indie’ San Angelo Live Clicks Its Spurs

    … Joe Hyde, founder and publisher of San Angelo Live, is seeing his independent community news site in West Texas hit $60,000 in monthly ad revenue. On its second anniversary this month, San Angelo Live continues to attract more unique visitors than the site of its 131-year-old “legacy” competitor, the San Angelo Standard-Times (see Quantcast…

    Tom Grubisich/ Street Fight- 9 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …. Whether it is integrating CRM, BI, or combining social media data (sentiment, influence, reach) with retail metrics, they are all now possible thanks to cross-platform technology – such as APIs and cloud technology. About WeLink Hyperlocal Social Monitoring WeLink’s social monitoring tool, WeLink Social, is designed to achieve geo-location lead…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … their cities provide as it helps illuminate trends that in turn can potentially shape the direction of their cities. An important distinction here, though, is that unlike leading data journalism sites like Vox or FiveThirtyEight, EveryBlock itself does not draw its own conclusions about the data – we simply want to make the data accessible for people…

    Tom Grubisich/ Street Fight- 14 readers -
  • The YouTube-ification of Vimeo: Now with more baby videos

    … Rolfe that went viral on YouTube and eventually became a full-length feature documentary on Vimeo on Demand. Vimeo is encouraging Rolfe to promote on rival YouTube. James Fox, the CEO of Red Peak Branding said that Vimeo’s campaign is a good start. “It speaks to the current users by emphasizing the high quality of the videos, but at the same time…

    Tanya Dua/ Digidayin Social Google YouTube- 8 readers -
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