Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … tests.” inMarket does measure the company’s culture, holding frequent feedback sessions with employees about what it needs to improve. Heinzinger has been with inMarket since the beginning, helping the company launch in 2010. Since then, its growth has accelerated and inMarket now employs about 60 people, a 100% increase over this time last year…

    Street Fight- 37 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 15 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … and the context in which our impressions are served, we will be ignored. Interests trending in Brooklyn right now are not always the same as in the Bronx, Lower Manhattan, upstate, etc. With rich social data at hand, we can actually become hyperlocal and serve content that relates to what people in defined locations are talking about, or what is trending…

    AllTwitterin Social Twitter- 17 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … in New York City, Brandify launched its new Brandify 360° Network, a new solution that partners with a network of 18 publishers and 200 directories to data-cleanse listings information—ensuring that customers receive the best possible brand experience. Brandify owns proprietary Social Data Matching (SDM) technology that ensures webpage consistency…

    Street Fightin Paid Search- 19 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 10 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 41 readers -
  • Nashville ‘Indie’ Home Page Media, Now 5 Sites, Expands ‘Where There’s a Need’

    … to go in more quickly than I planned so that the opportunity was not taken by another publisher. The stress level was higher and the turn to profit slower. But the risk paid off, and we are established in the community as the news leader, and it is in the black. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 18 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Most consumers don’t sit and ponder what’s coming next in the evolution of technology. To the contrary, most wish…

    Street Fightin Google Facebook- 35 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … their cities provide as it helps illuminate trends that in turn can potentially shape the direction of their cities. An important distinction here, though, is that unlike leading data journalism sites like Vox or FiveThirtyEight, EveryBlock itself does not draw its own conclusions about the data – we simply want to make the data accessible for people…

    Tom Grubisich/ Street Fight- 16 readers -
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