Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
  • How Local News Publishers Can Score With Proximity Marketing

    … location. Publishers will be able to understand news stories as they are happening and will possess the ability to segment content based on when it is most effective and on quantifiable evidence. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president…

    Street Fight- 46 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 17 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … and the context in which our impressions are served, we will be ignored. Interests trending in Brooklyn right now are not always the same as in the Bronx, Lower Manhattan, upstate, etc. With rich social data at hand, we can actually become hyperlocal and serve content that relates to what people in defined locations are talking about, or what is trending…

    AllTwitterin Social Twitter- 18 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 25 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … fluctuates. Still seeking experienced Seattle-based hard-news journalists interested in freelance work! You said in your 2011 Q & A with Street Fight that there’s no template for hyperlocal. But after 10 years of experience with WSB, haven’t you developed a model? Our model is to cover as much news as possible. Cover breaking news 24/7. Make…

    Tom Grubisich/ Street Fight- 13 readers -
  • Six lessons advertisers can learn from local SEO

    … Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near…

    Search Engine Watchin SEO Mobile- 57 readers -
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