Hyperlocal

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal
    • How Local News Publishers Can Score With Proximity Marketing

      Equipped with their smartphones, today’s consumers do their research, compare products and prices and make their buying decisions on their way to or inside a store. For competing retailers, this is the moment for “proximity marketing” — sending those consumers a “buy” message that lights up the device in their hand or pocket or purse.

      Tom Grubisich/ Street Fightin How To's- 17 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … keyboards would last. It was a pretty amazing time to be in the industry. Now, if you look at where we are now with proximity marketing, it’s no longer in companies’ innovative budgets. It’s a core part of mobile and digital advertising programs.” April Nowicki is a Street Fight contributor. …

    Street Fight- 45 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 17 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Sure, we have seen social media play a role in recent OOH campaigns. But generally, the disciplines are treated differently, managed by different teams and often budgeted for separately.

    AllTwitter- 18 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … with, for multi-location brands that have hundreds or thousands of locations, it’s always been a challenge for them to maintain accuracy and consistency of their location information online,” says Nip Zalavadia, vice president of business development for location-based marketing software company Brandify. Technology Last week during Street Fight Summit 2016…

    Street Fightin Paid Search- 25 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 13 readers -
  • Six lessons advertisers can learn from local SEO

    … almost equivalent to being on page one of organic search. In our first #ClickZChat of May, ClickZ Chatters discussed local SEO, and specifically gave their thoughts on what the absolute basics are that marketers should be covering to achieve decent local SEO. Graham Charlton tweeted that marketers should be sure to claim their Google My Business…

    Search Engine Watchin SEO Mobile- 55 readers -
  • 6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

    … Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Most consumers don’t sit and ponder what’s coming next in the evolution of technology. To the contrary, most wish…

    Street Fightin Google Facebook- 37 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … generation. Our goal is to find your audience not only through keyword, but find your audience at the location, or area, of interest. Using WeLink Social’s geo-fencing monitoring tool, the marketer can simply place the pin over the location of the retail outlet, set the specified radius of interest, and access the wealth of social media data…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • Revived EveryBlock Looking to Work With Community News Sites

    … their cities provide as it helps illuminate trends that in turn can potentially shape the direction of their cities. An important distinction here, though, is that unlike leading data journalism sites like Vox or FiveThirtyEight, EveryBlock itself does not draw its own conclusions about the data – we simply want to make the data accessible for people…

    Tom Grubisich/ Street Fight- 18 readers -
Get the top posts daily into your mailbox!
More from around the web