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The holidays are over, and many marketers are destined to spend a great deal of Q1 recouping from the mad marketing dash that marks the end of the year. They’re devising their yearlong distribution strategies, and they’re figuring out how to deploy their budget over the next 12 months. But those who wait too long to pump money into paid distribution campaigns are missing a hu ...
… Paid content distribution is a growing market with a dizzying array of options, all of which point toward the same goal: getting your content in front of the right eyeballs. We’ve already created in-depth guides for navigating each of the four major platforms we advocate experimenting with: Twitter, Outbrain, Facebook, and LinkedIn. With our…
In our latest Contently Labs, we answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn? So you just published a Really Cool E-Book, and you’d do anything to get it in front of the right eyeballs, like, for instance, those of the VP of Marketing at Really Important Retail Company.
… Every battle starts with a single shot, but this one started with two. In the Hyperlocal Content Wars of 2009, two successive rounds were fired in my town of Maplewood, N.J., when Tim Armstrong’s Patch.com and The New York Times Local both set their sights on our village. As a laboratory for experiments in scalable, community-focused news…