Hyperlocal Media

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal Media
  • How Community News Can Win Respect — And Bring in Revenue

    … celebrities out of our fans. Become your audience’s source of communal pride. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 10 readers -
  • Grading Street Fight’s 2014 Predictions

    … templated news network of 70 site covering local communities that fits somewhere in between an editorial-driven Patch and the social plays of Everyblock and NextDoor. Steven Jacobs, deputy editor, Street Fight “In 2014, the companies that build local enterprise software will shift investment from product development to growth, causing the number…

    Steven Jacobs/ Street Fightin Mobile- 14 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … week. During a panel moderated by Fusion’s Felix Simon, Brady joined Liena Zagare, publisher of Corner Media, and Paul Wright, director of local media for Comcast, to discuss the future of local media in a post-Patch era. The challenge in hyperlocal media has always been in finding the right revenue model. Whereas Patch and others relied heavily…

    Tim Sohn/ Street Fightin Display EMail- 10 readers -
  • Raising Social Capital Is a Key to Small Business Marketing

    … on STEM education are two examples of how brands relay a socially responsible message. When brands leverage their power to do good via media, it creates buy-in from the communities they target, and elevates its social capital. Small businesses face the same quandary as big brands about advertising. Is it really worth the financial capital to run ad…

    Street Fightin Social Twitter- 16 readers -
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