Hyperlocal Media

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal Media
  • How Community News Can Win Respect — And Bring in Revenue

    … advertisers to put their messages next to the very news content that users say they like the most. To get answers to this dilemma, I went to a publisher of community news who not only has many users who like his site but who also gets lots of advertisers — Mike Ragsdale, founder and impresario of 30A, the 10-year-old website and radio station (and gear…

    Tom Grubisich/ Street Fight- 11 readers -
  • Grading Street Fight’s 2014 Predictions

    … to cover, media pundits will struggle to find a storyline on hyperlocal.” Grade: B+ Yes, and no. AOL unloaded Patch to a private equity group a few weeks into the new year ending a disastrous few years of proxy wars, PR debacles and big losses. At the time, the sale of Patch marked the last corporate experiment with hyperlocal media as large firms…

    Steven Jacobs/ Street Fightin Mobile- 24 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But panelists, in general, struck more optimistic tone at Street Fight Summit last…

    Tim Sohn/ Street Fightin Display EMail- 13 readers -
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