Hyperlocal Media

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal Media
  • How Community News Can Win Respect — And Bring in Revenue

    … celebrities out of our fans. Become your audience’s source of communal pride. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 10 readers -
  • Grading Street Fight’s 2014 Predictions

    … recognize that the current model atrophied as it scaled. But surprise: following the sale of Patch, Comcast resurrected Everyblock, its more data-driven take on a hyperlocal community site. The cable giant plans to expand the project from a small pilot to neighborhoods in Boston, Houston and Florida. Meanwhile, the Sun-Times launched its own…

    Steven Jacobs/ Street Fightin Mobile- 18 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But panelists, in general, struck more optimistic tone at Street Fight Summit last…

    Tim Sohn/ Street Fightin Display EMail- 11 readers -
  • Raising Social Capital Is a Key to Small Business Marketing

    …, and trade organizations to build social capital is to raise funds for their community. The current method of nonprofit fundraising from the community happens behind closed doors, relying on Directors of Development soliciting sponsors for fundraising events. Crowdfunding opens up a collaboration between the business community (the sponsors…

    Street Fightin Social Twitter- 17 readers -
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