Hyperlocal Media

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal Media
  • How Community News Can Win Respect — And Bring in Revenue

    … According to the new Reuters Institute Digital News Report, women and men have their own favorite categories of news. Women, for example, rank health and education very high and politics further down. For men, it’s the reverse in those categories, the report says. But the two sexes agree on their number one favorite – local news…

    Tom Grubisich/ Street Fight- 10 readers -
  • Grading Street Fight’s 2014 Predictions

    … is still expanding, but the core point-of-sale offering is now competitive, if not better, than the systems offered by legacy firms such Micros (which sold for$ 5.3 billion.) Eli Portnoy, Former GM, Thinknear “2013 was the year that mobile stopped being about experimentation and started being about results. Huge investments in mobile from major…

    Steven Jacobs/ Street Fightin Mobile- 19 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But panelists, in general, struck more optimistic tone at Street Fight Summit last…

    Tim Sohn/ Street Fightin Display EMail- 13 readers -
Get the top posts daily into your mailbox!