Hyperlocal Media

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal Media
  • How Community News Can Win Respect — And Bring in Revenue

    … celebrities out of our fans. Become your audience’s source of communal pride. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 10 readers -
  • Grading Street Fight’s 2014 Predictions

    … to cover, media pundits will struggle to find a storyline on hyperlocal.” Grade: B+ Yes, and no. AOL unloaded Patch to a private equity group a few weeks into the new year ending a disastrous few years of proxy wars, PR debacles and big losses. At the time, the sale of Patch marked the last corporate experiment with hyperlocal media as large firms…

    Steven Jacobs/ Street Fightin Mobile- 17 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But panelists, in general, struck more optimistic tone at Street Fight Summit last…

    Tim Sohn/ Street Fightin Display EMail- 11 readers -
Get the top posts daily into your mailbox!
More from around the web