Hyperlocal Media

Hyperlocal connotes information oriented around a well defined community with its primary focus directed toward the concerns of its residents. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviours which centre on a resident of a location and the business of being a resident. More recently the term hyperlocal has become synonymous with the combined use of mobile applications and gps technology. Use of the term originated in 1991, in reference to local television news content.
Posts about Hyperlocal Media
  • How Community News Can Win Respect — And Bring in Revenue

    … According to the new Reuters Institute Digital News Report, women and men have their own favorite categories of news. Women, for example, rank health and education very high and politics further down. For men, it’s the reverse in those categories, the report says. But the two sexes agree on their number one favorite – local news…

    Tom Grubisich/ Street Fight- 8 readers -
  • Grading Street Fight’s 2014 Predictions

    … to cover, media pundits will struggle to find a storyline on hyperlocal.” Grade: B+ Yes, and no. AOL unloaded Patch to a private equity group a few weeks into the new year ending a disastrous few years of proxy wars, PR debacles and big losses. At the time, the sale of Patch marked the last corporate experiment with hyperlocal media as large firms…

    Steven Jacobs/ Street Fightin Mobile- 12 readers -
  • VIDEO: Hyperlocal Media 2.0 — Events and Email?

    … week. During a panel moderated by Fusion’s Felix Simon, Brady joined Liena Zagare, publisher of Corner Media, and Paul Wright, director of local media for Comcast, to discuss the future of local media in a post-Patch era. The challenge in hyperlocal media has always been in finding the right revenue model. Whereas Patch and others relied heavily…

    Tim Sohn/ Street Fightin Display EMail- 9 readers -
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