Iab

The internal affairs (United States terminology) division of a law enforcement agency investigates incidents and plausible suspicions of lawbreaking and professional misconduct attributed to officers on the force. In different systems, internal affairs can go by another name as "Internal Investigations Division" (usually referred to as 'IID'), "professional standards," "inspectorate general", Office of Professional Responsibility or similar. Non-internal affairs officers often derisively refer to the departments as the "rat squad".
Posts about Iab
    • Podcast Advertising Is Coming of Age

      With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.

      Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    …, they need attribution. This is the next stage.” For several years, marketing executives have used analytics to measure marketing campaign returns. Now, brands don’t just want their names in front of people – they want and they need measurable data about who sees their ads, how did they see them, how long did they look at them, and where was the ad…

    Street Fightin Google Facebook- 28 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … The reports of Twitter’s death are greatly exaggerated. Twitter unveiled a dozen new premium live streaming video content deals across news, sports, and entertainment at its first-ever Digital Content NewFronts presentation. I covered the joint announcement with Bloomberg Media, but deals were also announced with BuzzFeed News, the WNBA, MLBAM, the PGA…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 25 readers -
  • Facebook’s Booming Ad Business Is Only Getting Bigger

    … Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including…

    The Content Strategistin Social Mobile- 20 readers -
  • IAB Proposing New Guidelines for App Advertising

    … put forth for review, and is open to comments from those in the industry until January 20th. Alanna Gombert, the general manager at the IAB Tech Lab, commented, “These revised guidelines will further enhance and improve the rich mobile ad experience for consumers, while also improving ad effectiveness for advertisers and publishers.” She went…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Coalition for Better Ads to make digital ads great again

    …, and a set of DEAL recommendations that publishers can follow to address ad blocking. The Coalition for Better Ads looks to bring together a broader consortium of ad industry players to identify new standards that can improve the digital ad experience, implement the technologies needed for these standards, and promote the standards so that they’re put…

    Search Engine Watch- 22 readers -
  • IAB Primer on Ad Blocking for Publishers Leans Toward Carrots Over Sticks

    … The Interactive Advertising Bureau is a vehement opponent of ad blocking: “It is robbery, plain and simple,” the 20-year-old trade group says, zeroing in on software “profiteers” who, besides targeting users with their “extortionist scheme,” are ”shaking down publishers for payments to circumvent their barriers.” Worse, IAB sees ad blocking…

    Tom Grubisich/ Street Fight- 18 readers -
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