iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Announced on April 8, 2010, iAd is part of Apple's iOS 4, originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform is expected to compete with Google's AdMob mobile advertising service.Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store.
Posts about Iad
  • Why Apple Is Suddenly Poised To Take On Facebook

    … Last week’s news that Apple was opening up its mobile ad netowrk, iAd, to programmatic buying through partnerships with leading ad tech firms was a huge step for the little ad platform that could — and should be a much bigger player in mobile advertising that it currently is. Accordant Media, Adelphic, AdRoll, GET IT Mobile, MediaMath, Ruicon…

    Ginny Marvin/ Marketing Landin Social Display Mobile- 19 readers -
  • Apple likely to bring Apple Pay to iAd

    … and September of this year, respectively. But Twitter and Facebook are using tap-to-buy ads to make money for themselves; buy buttons in iAd is intriguing in that they would allow the publishers that work with iAd to generate more mobile ad revenue from their apps. Apple CEO Tim Cook said last month in an open letter to customers that Apple is foremost…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 16 readers -
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