Iad

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Announced on April 8, 2010, iAd is part of Apple's iOS 4, originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform is expected to compete with Google's AdMob mobile advertising service.Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store.
Posts about Iad
  • Why Apple Is Suddenly Poised To Take On Facebook

    … been on developers — the people who were going to build out this ecosystem — and their interest in monetizing their apps, acquiring and engaging users. Those tactic require direct response and programmatic buying capabilities to drive app installs at scale.” In April, Apple opened up the platform to anyone with an Apple ID. Adding programmatic brings…

    Ginny Marvin/ Marketing Landin Social Display Mobile- 24 readers -
  • Apple likely to bring Apple Pay to iAd

    … Apple just made Apple Pay, its new mobile payments system, available to consumers, but the company already has plans for using the service to bolster iAd, its mobile ad network: A new feature would integrate Apple Pay with Apple’s iAd mobile ad network in the form of a tap-to-buy button embedded in mobile ads, according to those familiar…

    John Mcdermott/ Digidayin Mobile Facebook Twitter- 19 readers -
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