Ian Cleary

  • Cinco De Mayo: Should Your Business Be Celebrating?

    …. Significant Company Celebrations Include dates important for your business. Often this means the anniversary of when your business started. Incorporate your annual meeting and other company events. Significant Company Celebrations Example: Harley Davidson is known for their member events. Harley owners groups (aka: H.O.G.s) enjoy riding their bikes…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 57 readers -
  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … before you know they’re in-market. Use blog posts to warm sales leads and support social media and search. Use OptinMonster (affiliate link) to support email capture. Result: RazorSocial’s Ian Cleary increased subscriptions by 520% with content upgrades and OptinMonster By contrast Drift went stopped gating content. Result: Increased readers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 43 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Online: Social Media Success Summit 2016

    … Join 4,000 Marketers at the Web’s Largest Social Media Conference. It’s fully online! You’ll join fellow marketers at an online mega-conference designed to inspire and empower you – Social Media Success Summit 2016 – brought to you by Social Media Examiner. Discover the best and newest ways to market your business on Facebook, Instagram…

    Douglas Karr/ Marketing Technology Blogin Social- 31 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 35 readers -
  • Blogging Blarney (& How You Can Fix It!)

    … Blogging Success: 17 Ways To Change Your Luck While blogs may not be as sexy as they were, it’s easy to be lured in by the blarney surrounding them. You don’t need the luck of the Irish to be a successful blogger but blogging takes more than charm to accomplish your goals. (I’m sure that my Irish friend Ian Cleary of RazorSocial will agree…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. With its deep catalog of content, it’s no surprise that Copyblogger does this on a regular basis. They just did this with Pamela Wilson’s post on Picasso. It’s dated February 4, 2016 yet the comments date back to October 20, 2011. Copyblogger republishes content to avoid orphan content Comments from 2011 show Copyblogger republished article Check out…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content repromotion is the responsibility of your content curator (Here are 7 steps for content curation success). Your content curator manages the content repromotion process and finds new ways to present your existing content on your owned media and elsewhere. For example, Jodi Harris is the content curator for Content Marketing Institute. Check…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • Blogging Tools: Apps to Better Manage Your Blog

    … Do you have a blog? Want to improve the content development, publishing and promotion processes? To discover how to streamline your blogging with the best tools, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers…

    Michael Stelzner/ Social Media Examiner- 39 readers -
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