Ian Cleary

  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Content Marketing Definition

    … are creating/sharing a piece of content you should be thinking if this piece of content can help build a connection with my target audience, build my brand or build my sales pipeline. Ian Cleary – RazorSocial 14. Content Marketing provides consumers with useful information to aid purchase decisions, improve product usage and entertain them while…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … forum, they created an ebook and multiple blog posts before, during and after the conference. (Hat tip: Lee Odden, Ashley Zeckman and Caitlin Burgess) B2B blogging benefit: Plan blog content as part of other content marketing. It reduces ideation and content creation efforts. Create recurring (or regular) B2B blog columns. Create blog posts…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 25 readers -
  • 2016 Content Marketing World Take-aways

    … discussing Hug Your Haters.) We’re at the beginning of transformation of marketing and customer service roles into a single “customer experience” role. Businesses that embrace this evolution early and wholeheartedly will win in this new era. I really liked Doug Kessler’s idea regarding coming up with ‘insight’ not just a piece of content. Ask…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • Online: Social Media Success Summit 2016

    … a Day), Joel Comm (co-author, Twitter Power 3.0), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (social tools expert), Jon Loomer (Facebook ads expert), and Viveka von…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 22 readers -
  • Blogging Blarney (& How You Can Fix It!)

    Blogging Success: 17 Ways To Change Your Luck While blogs may not be as sexy as they were, it’s easy to be lured in by the blarney surrounding them. You don’t need the luck of the Irish to be a successful blogger but blogging takes more than charm to accomplish your goals. (I’m sure that my Irish friend Ian Cleary of RazorSocial will agree with this!) 17 Pieces of blogging b ...

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. With its deep catalog of content, it’s no surprise that Copyblogger does this on a regular basis. They just did this with Pamela Wilson’s post on Picasso. It’s dated February 4, 2016 yet the comments date back to October 20, 2011. Copyblogger republishes content to avoid orphan content Comments from 2011 show Copyblogger republished article Check out…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … and landing pages. Use two small samples and only test one element at a time. If you change a number of things you may not know what works best. Testing lots of elements at the same time requires sophisticated tools for multivariate analysis. Read Which Test Won, Brian Massey, Tim Ash and Marketing Experiments to get ideas and learn what works…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 22 readers -
  • Blogging Tools: Apps to Better Manage Your Blog

    … Do you have a blog? Want to improve the content development, publishing and promotion processes? To discover how to streamline your blogging with the best tools, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers…

    Michael Stelzner/ Social Media Examiner- 32 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … whether you have the right to use the content and what attribution is required.) Present your blog content in multiple formats in a single post. This allows readers to consume your content in the way they wish. RazorSocial‘s Ian Cleary often uses a combination of screenshots, presentations, videos and infographics. Screenshot used in a blog post…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 28 readers -
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