Ian Cleary

    • 2016 Content Marketing World Take-aways

      23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
    • Maximize B2B Blog Results: 10 Tactics You Need

      How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half half of B2B marketers expect them ...

      Heidi Cohen/ Heidi Cohenin Content Blogging- 7 readers -
  • Online: Social Media Success Summit 2016

    …, LinkedIn, YouTube, Twitter, Pinterest and Snapchat. Find new ways to improve your content and measure your results with sessions on video, live video, visual marketing, analytics and marketing tools—all from the comfort of your office chair. You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … are listed in alphabetical order. Any errors are ours. BTW: If you’re interested, here are 3 key tactics that were recommended at SMMW16. Syed Balkhi – WP Beginner and Optin Monster, @SyedBalkhi Start creating relevant content upgrades for your pillar articles to get more email subscribers. Content upgrades are the highest converting lead magnets…

    Heidi Cohen/ Heidi Cohenin Social EMail- 14 readers -
  • Blogging Blarney (& How You Can Fix It!)

    Blogging Success: 17 Ways To Change Your Luck While blogs may not be as sexy as they were, it’s easy to be lured in by the blarney surrounding them. You don’t need the luck of the Irish to be a successful blogger but blogging takes more than charm to accomplish your goals. (I’m sure that my Irish friend Ian Cleary of RazorSocial will agree with this!) 17 Pieces of blogging b ...

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … content isn’t a new concept. For years, book publishers have updated existing books to make them more attractive and marketable. For example, David Meerman Scott’s The New Rules of Marketing & PR is in its 5th edition. As content marketing continues to grow, marketers will discover that their content budgets (aka their corporate allowances…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Blogging Tools: Apps to Better Manage Your Blog

    … Do you have a blog? Want to improve the content development, publishing and promotion processes? To discover how to streamline your blogging with the best tools, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers…

    Michael Stelzner/ Social Media Examiner- 20 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Make Your Blog Contribute More to Your Business Blogging remains a key element of your marketing mix. As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses. Most businesses, both B2B and B2C use blogs. They perform above average According to 2016 US Content Trend…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 18 readers -
  • Repurposed Content VS Repromoted Content

    … publication. RazorSocial’s Ian Cleary regularly promotes an older post in his email newsletters. Target your various audiences differently. Don’t assume one promotion will reach everyone. Empower employees to distribute your content. Let employees know via email or other alert method about new content. Encourage them to share it with their personal…

    Heidi Cohen/ Heidi Cohenin Content- 11 readers -
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