Ian Cleary

  • Why You Should Attend Social Media Marketing World 2017

    …) Additionally, you’ll be able to learn from Scott Monty, Kim Garst, Tim Schmoyer, Darren Rowse, Gini Dietrich, Shaun McBride, Joel Comm, Viveka von Rosen, Zach King, Marcus Sheridan, Amy Schmittauer, Pat Flynn, Joe Pulizzi, Cliff Ravenscraft, Christopher Penn, Ian Cleary, Madalyn Sklar, John Lee Dumas, Lou Mongello, Sue B. Zimmerman, Carlos Gil…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Content Marketing Definition

    … content. Brian Lindamood – Manta 34. Content marketing is the process by which you provide truly relevant and useful content to your prospects and customers to help them solve their issues. In turn, you build loyalty and trust for your brand — and ultimately build an audience and increase profits. Michele Linn – Content Marketing Institute 35…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …. BUT it robs your blog content of any personality related to your business and/or product. (Hat tip: Jeff Cohen.) 3. Most B2B blogs don’t measure key performance indicators contributing to content marketing success Blogs require staff and resources to attract and build an audience. If they’re not a priority for your management and marketing team…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • 2016 Content Marketing World Take-aways

    … be very effective.) It was a super positive experience. Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic. This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Online: Social Media Success Summit 2016

    …, LinkedIn, YouTube, Twitter, Pinterest and Snapchat. Find new ways to improve your content and measure your results with sessions on video, live video, visual marketing, analytics and marketing tools—all from the comfort of your office chair. You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 20 readers -
  • Blogging Blarney (& How You Can Fix It!)

    … painpoints are in your email responder. 4. Forget about branding your blog. Understand that branding gives your blog personality and sets it apart from the rest of the competition. If you don’t spend time thinking about it, you’ll present a confused perspective to your audience. Check out Gini Dietrich’s Spin Sucks. It’s well branded. Gini even brands…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 15 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … lease on life with a new article or presentation. For example, best of last month or last year articles do this. It makes sure that everyone sees your best stuff. Spotlighted older content in your email newsletters. Take a page from RazorSocial’s Ian Cleary’s playbook. Give readers a reason to check an older article. Continual social media sharing…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • Blogging Tools: Apps to Better Manage Your Blog

    … reading content on their mobile devices. Listen to the show to learn what to say when you approach an influencer on Twitter. Scheduling tools Because reach is low on Facebook and worse on Twitter, Ian says bloggers need to have a strategy for scheduling content multiple times. Ian explains how he uses the Queue and Re-queue features in Post…

    Michael Stelzner/ Social Media Examiner- 27 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    … Make Your Blog Contribute More to Your Business Blogging remains a key element of your marketing mix. As an integral part of your content, social media and search strategies, business blogging generates sales and reduces expenses. Most businesses, both B2B and B2C use blogs. They perform above average According to 2016 US Content Trend…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 26 readers -
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