Ian Cleary

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • Why You Should Attend Social Media Marketing World 2017

      It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

      Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … How To Get The Most Out Of Your B2B Blog Since 4 out of 5 B2B marketers use blogs, the key question is what do you maximize B2B blog results? Surprised? You shouldn’t be. Blogs are far from the new, new marketing thing. They’ve been around since the late 1990s. (No, Al Gore didn’t invent them!) So why talk about blogs? Because over half…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • 2016 Content Marketing World Take-aways

    …. This demands the full support of the entire enterprise to make them happen. Content Marketing Institute’s Robert Rose showed us how to map our content strategy to real business results. Mitch Joel persuaded us to start focusing on publishing content in the communities we serve rather than bringing audiences to our sites. The big theme that emerged from…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Online: Social Media Success Summit 2016

    … a Day), Joel Comm (co-author, Twitter Power 3.0), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (social tools expert), Jon Loomer (Facebook ads expert), and Viveka von…

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 19 readers -
  • Blogging Blarney (& How You Can Fix It!)

    … Blogging Success: 17 Ways To Change Your Luck While blogs may not be as sexy as they were, it’s easy to be lured in by the blarney surrounding them. You don’t need the luck of the Irish to be a successful blogger but blogging takes more than charm to accomplish your goals. (I’m sure that my Irish friend Ian Cleary of RazorSocial will agree…

    Heidi Cohen/ Heidi Cohenin Blogging How To's- 14 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    …. Edgar’s Laura Roeder recommends tapping into algorithms to maximize your content reach keeping your social media shares alive on various platforms. This way you and your audience don’t forget about it. Razorsocial’s Ian Cleary spotlights older articles in his email newsletters. I’m sure it drives new readers to existing content. Noah Kagan…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Enhanced Existing Content Marketing Increases Your ROI

    … lease on life with a new article or presentation. For example, best of last month or last year articles do this. It makes sure that everyone sees your best stuff. Spotlighted older content in your email newsletters. Take a page from RazorSocial’s Ian Cleary’s playbook. Give readers a reason to check an older article. Continual social media sharing…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • Blogging Tools: Apps to Better Manage Your Blog

    … Do you have a blog? Want to improve the content development, publishing and promotion processes? To discover how to streamline your blogging with the best tools, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers…

    Michael Stelzner/ Social Media Examiner- 25 readers -
  • 3 Ways Business Blogging Yields Measurable Results

    …. This shows your content is current for readers and search engines. Jonathon Colman’s Content Strategy Resource page is a great example since he asks for new resources. Example of Pillar Content Example of How To Keep Evergreen Pillar Content Updated Write guest posts. While guest blog posts don’t necessarily drive search results directly, they take…

    Heidi Cohen/ Heidi Cohenin Social Blogging- 21 readers -
  • Repurposed Content VS Repromoted Content

    … publication. RazorSocial’s Ian Cleary regularly promotes an older post in his email newsletters. Target your various audiences differently. Don’t assume one promotion will reach everyone. Empower employees to distribute your content. Let employees know via email or other alert method about new content. Encourage them to share it with their personal…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
Get the top posts daily into your mailbox!