Ian Walsh

  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    …. And while Hussey admits that a blog post will not make anyone buy a Gap sweater, she believes the stories can still be impactful. “At the end of the day, if people are able to relate to Gap, Inc. as a company, they will be more loyal customers.” The post What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It? appeared first on The Content Strategist. …

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