• Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … that photograph. Strengthen the terms of service and privacy policy and transfer any obligation to those uploading pictures rather than the utility hosting them. Have a manual rather than automatic enrollment policy for people to select using a facial-recognition program. Prohibit the trading, selling or profiting from any biometric information…

    AllFacebookin Social Google Facebook Twitter- 7 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to the existing Aquarium app late last year, Apple very generously offered to help us create the best possible user experience.” The aquarium is considering adding iBeacon connections to provide a clearer guide for special exhibits. Opt-Intelligence Draws a Full Circle Around Email Marketing and Location Ads: Traditions 118, a family-owned…

    Street Fightin EMail- 27 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 5 readers -
  • What is Proximity Marketing?

    … message is only sent to the target audience you need at the time you want. Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    … Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience…

    Street Fight- 5 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 4 readers -
  • Can Conductive Ink Save Print?

    … is still used sparsely, and remains far from mainstream adoption. As W. Wayt Gibbs writes in IEEE Spectrum, “Conductive inks made from silver nanoparticles have been available for some time; recently, a group at Georgia Tech demonstrated a way to use them in inkjet printers to create custom circuits. But they are quite pricey, and I’m not keen…

    Herbert Lui/ The Content Strategistin Content- 16 readers -
  • Apple’s Big Day: What It Means for Local Tech

    …, it appears to be pulling back in other areas. For instance, iOS 8 will offer permissions making it possible for a user’s location to be tracked by a specific app only while that app is in use. The iOS 8 could throw a wrench into marketing plans based upon gleaning information from random iPhones within a retail space. The iOS 8 will create a dynamic MAC…

    Mason Lerner/ Street Fight- 8 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 8 readers -
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