Ibeacon

  • Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … rules. The image-recognition tools are scanning photographs, not actually biometric face and body scans. It is just identifying people, places and things within vintage photographs. This is different from other uses of biometrics, such as iBeacon, which uses smartphone transmissions to identify people and send them marketing messages. Tagging…

    AllFacebookin Social Google Facebook Twitter- 16 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … is still live. Last year’s “Unwrapped” campaign brought in 7,000 new donors and raised $1.4 million. inMarket, Wells Fargo Bring out Beacons in Support of Zac Brown Band’s Veterans’ Benefit at Wrigley: In another example of trying to “do well by doing good,” beacon platform inMarket expanded the use of its proximity marketing tools from retail…

    Street Fightin EMail- 46 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies. NFC – The location of the phone may be determined by near-field communications (NFC) enabled on the phone connecting to a RFID…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    …-supported mobile experience launched on screen. Luckily, beacons solve this problem, as they can communicate with a smartphone (iOS 7+ & Android 4.4+) even when when the phone’s screen is off, tucked away in a pocket. An even more interesting advertising use case than in-store alerts is using advanced beacon data to hyper-target an audience across…

    Street Fight- 17 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 13 readers -
  • Can Conductive Ink Save Print?

    … Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink. What…

    Herbert Lui/ The Content Strategistin Content- 26 readers -
  • Apple’s Big Day: What It Means for Local Tech

    … It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. There are a few other things to keep an eye on this time around. In addition to the release of the iPhone 6 and iOS 8, Apple is expected to finally introduce the iWatch as well as a new payment system compatible…

    Mason Lerner/ Street Fight- 16 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 12 readers -
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