Ibeacon

  • Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … rules. The image-recognition tools are scanning photographs, not actually biometric face and body scans. It is just identifying people, places and things within vintage photographs. This is different from other uses of biometrics, such as iBeacon, which uses smartphone transmissions to identify people and send them marketing messages. Tagging…

    AllFacebookin Social Google Facebook Twitter- 12 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to the existing Aquarium app late last year, Apple very generously offered to help us create the best possible user experience.” The aquarium is considering adding iBeacon connections to provide a clearer guide for special exhibits. Opt-Intelligence Draws a Full Circle Around Email Marketing and Location Ads: Traditions 118, a family-owned…

    Street Fightin EMail- 32 readers -
  • Getting Personal in a Crowded World

    … into three steps: acquisition, activation and activity. Acquisition – is all about getting customer attention on the products and obtaining new customers, which means reaching potential buyers in the broader market with proactive marketing, channel partnerships, ads and offers. Activation – the retailer focuses on getting the customers…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … message is only sent to the target audience you need at the time you want. Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    … Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience…

    Street Fight- 9 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 9 readers -
  • Can Conductive Ink Save Print?

    … Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink. What…

    Herbert Lui/ The Content Strategistin Content- 20 readers -
  • Apple’s Big Day: What It Means for Local Tech

    … in two sizes. It is expected to integrate with Apple’s existing HealthKit and HomeKit platforms, which track vital signs such as a user’s heart rate. It will be able to perform mobile computing tasks and support third party apps. It will also allow users to control Bluetooth LE devices remotely. The first thing to keep an eye on here is whether…

    Mason Lerner/ Street Fight- 12 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 9 readers -
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