Ibeacon

  • Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … rules. The image-recognition tools are scanning photographs, not actually biometric face and body scans. It is just identifying people, places and things within vintage photographs. This is different from other uses of biometrics, such as iBeacon, which uses smartphone transmissions to identify people and send them marketing messages. Tagging…

    AllFacebookin Social Google Facebook Twitter- 16 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to the existing Aquarium app late last year, Apple very generously offered to help us create the best possible user experience.” The aquarium is considering adding iBeacon connections to provide a clearer guide for special exhibits. Opt-Intelligence Draws a Full Circle Around Email Marketing and Location Ads: Traditions 118, a family-owned…

    Street Fightin EMail- 47 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies. NFC – The location of the phone may be determined by near-field communications (NFC) enabled on the phone connecting to a RFID…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    … Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience…

    Street Fight- 18 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    … Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll-out…

    Mason Lerner/ Street Fight- 13 readers -
  • Can Conductive Ink Save Print?

    … Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink. What…

    Herbert Lui/ The Content Strategistin Content- 28 readers -
  • Apple’s Big Day: What It Means for Local Tech

    … It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. There are a few other things to keep an eye on this time around. In addition to the release of the iPhone 6 and iOS 8, Apple is expected to finally introduce the iWatch as well as a new payment system compatible…

    Mason Lerner/ Street Fight- 17 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 14 readers -
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