Ibeacon

  • Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … that photograph. Strengthen the terms of service and privacy policy and transfer any obligation to those uploading pictures rather than the utility hosting them. Have a manual rather than automatic enrollment policy for people to select using a facial-recognition program. Prohibit the trading, selling or profiting from any biometric information…

    AllFacebookin Social Google Facebook Twitter- 14 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … RetailMeNot and curated deals company ShopAdvisor (proximity specialist Gimbal will be handing the geo-fencing aspects of the program), for its Shop Now! ad program. The concept was tied to the release of Elle‘s 30th birthday issue at the end of August. It so happened that the September issue coincided with the print ad blitz heralding fall…

    Street Fightin EMail- 41 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    … Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience…

    Street Fight- 13 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 13 readers -
  • Can Conductive Ink Save Print?

    … Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink. What…

    Herbert Lui/ The Content Strategistin Content- 25 readers -
  • Apple’s Big Day: What It Means for Local Tech

    … It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. There are a few other things to keep an eye on this time around. In addition to the release of the iPhone 6 and iOS 8, Apple is expected to finally introduce the iWatch as well as a new payment system compatible…

    Mason Lerner/ Street Fight- 15 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 12 readers -
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