Ibeacon

    • How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways

      Imagine what it would feel like if you bought a car two years ago and were then told that there was a free software upgrade that enabled it to become self-driving. Half a million of the installed base of Wi-Fi routers from Cisco’s very successful Meraki division have a Bluetooth radio embedded alongside the Wi-Fi radio. Meraki started including Bluetooth radios in their routers two years ago.

      Street Fightin Google How To's- 17 readers -
  • Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … Google, Apple and Facebook are able to identify these photobombing faces across the web—yet, this smart way to organize and share pictures is dredging up privacy concerns. When you consider the 3.5 trillion analog photos and billions of more recent digital pictures in existence, our images—in some form or another—may be entrapped in a stranger’s…

    AllFacebookin Social Google Facebook Twitter- 11 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to the existing Aquarium app late last year, Apple very generously offered to help us create the best possible user experience.” The aquarium is considering adding iBeacon connections to provide a clearer guide for special exhibits. Opt-Intelligence Draws a Full Circle Around Email Marketing and Location Ads: Traditions 118, a family-owned…

    Street Fightin EMail- 31 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 8 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    … Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience…

    Street Fight- 8 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 6 readers -
  • Can Conductive Ink Save Print?

    … Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink. What…

    Herbert Lui/ The Content Strategistin Content- 19 readers -
  • Apple’s Big Day: What It Means for Local Tech

    … in two sizes. It is expected to integrate with Apple’s existing HealthKit and HomeKit platforms, which track vital signs such as a user’s heart rate. It will be able to perform mobile computing tasks and support third party apps. It will also allow users to control Bluetooth LE devices remotely. The first thing to keep an eye on here is whether…

    Mason Lerner/ Street Fight- 11 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 9 readers -
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