Ibeacon

  • Photo-Sharing Apps Under Fire for Tagging People in Pictures

    … that photograph. Strengthen the terms of service and privacy policy and transfer any obligation to those uploading pictures rather than the utility hosting them. Have a manual rather than automatic enrollment policy for people to select using a facial-recognition program. Prohibit the trading, selling or profiting from any biometric information…

    AllFacebookin Social Google Facebook Twitter- 13 readers -
  • 10 Top Location-Based Marketing Campaigns of 2015

    … to the existing Aquarium app late last year, Apple very generously offered to help us create the best possible user experience.” The aquarium is considering adding iBeacon connections to provide a clearer guide for special exhibits. Opt-Intelligence Draws a Full Circle Around Email Marketing and Location Ads: Traditions 118, a family-owned…

    Street Fightin EMail- 38 readers -
  • Getting Personal in a Crowded World

    … In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires…

    Marketing Technology Blog- 11 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The Benefit of Beacons Is in the Past and the Future — Not in the Present

    … Most of the discussion around bluetooth beacons and other proximity messaging technologies has centered on real-time advertising. Walk into a store, and boom — it’s an ad on your phone. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience…

    Street Fight- 10 readers -
  • Macy’s Expands Shopkick Beacons to Stores Across the Country

    …. The expansion of shopBeacon, which is built upon Apple’s iBeacon Bluetooth Low Energy (BLE) protocol, allow Macy’s to personalize the shopping experience for customers in real time. “That will be driving consumer engagement in the store,” said Roeding.”Think about it this way: A Macy’s store now turns into (your personal) Macy’s store. It goes from our…

    Mason Lerner/ Street Fight- 11 readers -
  • Can Conductive Ink Save Print?

    … Remember QR codes? Ad Age declared them dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink. What…

    Herbert Lui/ The Content Strategistin Content- 22 readers -
  • Apple’s Big Day: What It Means for Local Tech

    … impact the way local is done: Payments Street Fight has already reported that Apple is expected to add a payments product to complement its growing line of iDevices. There has been speculation that the new iPhone will include near-field communication, which would allow shoppers to pay with their phones. Apple has already entered into deals…

    Mason Lerner/ Street Fight- 12 readers -
  • inMarket Aims to Justify the Buzz Around Beacons

    … Since mobile marketer inMarket introduced its iBeacon platform in January in about 200 grocery stores, there’s been increasing buzz about these tiny transmitting devices that use location-based technology to communicate with consumers via shopping apps as they enter retail locations. Messages sent to smartphones might include a coupon…

    Donna M. Airoldi/ Street Fightin Mobile- 9 readers -
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