Ibeacons

  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … down with time, and adding functionality to the beacon itself, and layering management capabilities, are critical to a sustainable business model. Services like traffic analytics, proximity alerts, or even simple welcome messaging can be powerful value add services.” (Shekar Raman, Birdzi) 3. The bigger the deal, the more flexible the pricing…

    Stephanie Miles/ Street Fight- 8 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … light up. We think there’s an interesting case for making certain objects connected on their own. Think of it as search for the physical word. It’s a bit abstract, but the premise is very clear: The online world that we’re used to has tons of available information, but the physical world is this place we’re trying to navigate at all times, and your phone doesn’t have any context about it. Beacons are one way to solve that. Annie Melton is Street Fight’s news editor. This interview has been edited for length and clarity. …

    Street Fightin Google- 15 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

    … (Street Fight) Mobile still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as deep linking could solve that problem, and in doing so bring the efficiencies of the web to mobile. Sidewalk Labs, a Start-Up Created by Google…

    Street Fightin Mobile Google- 16 readers -
  • Is Shazam the Future of Mobile Marketing

    … an amazing performance everywhere in your life and everywhere in your business. You should absolutely be following him in social media. You will be better for it. About Jay Today This video is from Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. JayToday is available on Youtube…

    Jay Baer/ Convince and Convertin Mobile- 29 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … When Apple launched the iPhone eight years ago, many envisioned a world where relevant content and offers would fortuitously appear on our devices as walked down the street. That future has never really materialized in the years since — as it turns out, people do not want an unsolicited coupon to that Starbucks around the corner in the first…

    Steven Jacobs/ Street Fight- 17 readers -
  • A Closer Look at iBeacons

    … You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or information. How do iBeacons work? Needless to say the iBeacon needs to be triggered and in this case the trigger…

    Cormac Reynolds/ ReveNews- 14 readers -
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