Ibeacons

  • 17 fascinating stats about beacons and location marketing

    …) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%. 5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement…

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … down with time, and adding functionality to the beacon itself, and layering management capabilities, are critical to a sustainable business model. Services like traffic analytics, proximity alerts, or even simple welcome messaging can be powerful value add services.” (Shekar Raman, Birdzi) 3. The bigger the deal, the more flexible the pricing…

    Stephanie Miles/ Street Fight- 7 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … that beacons will allow them to creatively and effectively identify, target, and serve customers. Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats, helps them do just that. Estimote co-founder Steve Cheney talked to Street Fight about the evolution of beacon technology and the trajectory…

    Street Fightin Google- 15 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

    … Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City June 11, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (Apple Insider) Apple…

    Street Fightin Mobile Google- 16 readers -
  • Is Shazam the Future of Mobile Marketing

    … think is brilliant. You are probably familiar with Shazam. Shazam is the app that you probably have on your phone that allows you to listen to a song, and it will tell you what the song is, and then it allows you to purchase the song with just one click. Shazam is used by approximately 100 million different people every 30 days. It is enormously…

    Jay Baer/ Convince and Convertin Mobile- 28 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … When Apple launched the iPhone eight years ago, many envisioned a world where relevant content and offers would fortuitously appear on our devices as walked down the street. That future has never really materialized in the years since — as it turns out, people do not want an unsolicited coupon to that Starbucks around the corner in the first…

    Steven Jacobs/ Street Fight- 17 readers -
  • A Closer Look at iBeacons

    … You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or information. How do iBeacons work? Needless to say the iBeacon needs to be triggered and in this case the trigger…

    Cormac Reynolds/ ReveNews- 13 readers -
Get the top posts daily into your mailbox!
More from around the web