Ibeacons

  • 17 fascinating stats about beacons and location marketing

    …) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%. 5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement…

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … Beacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon-triggered messages are predicted…

    Stephanie Miles/ Street Fight- 7 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … should apply it yourself. In terms of beacon tech, where does the value lie for SMBs? The dominant thought has been that the platforms that touch SMBs would apply beacons at scale and make it really simple for the merchant to get something going. That’s awesome in theory, but in practice, what is execution dependent on? There still has…

    Street Fightin Google- 12 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 8 readers -
  • Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

    … Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City June 11, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (Apple Insider) Apple…

    Street Fightin Mobile Google- 13 readers -
  • Is Shazam the Future of Mobile Marketing

    … interesting and important, because it will allow us to access relevant mobile offers without having to go through the hassle of getting this whole array and collection of apps on our phone. For more on this and similar concepts, check out the excellent book “The Mobile Commerce Revolution” from Tim Hayden and Tom Webster. Sprout Social Shoutout Today’s…

    Jay Baer/ Convince and Convertin Mobile- 21 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … present the right information at the right time,” says Dipaola. ” The timing of the message matters immensely, almost far more than demographics. The return on the investment is stratospheric in terms of growth.” The grocery chain has also integrated its customer relationship management (CRM) system with the software allowing the company to match…

    Steven Jacobs/ Street Fight- 15 readers -
  • A Closer Look at iBeacons

    … You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or information. How do iBeacons work? Needless to say the iBeacon needs to be triggered and in this case the trigger…

    Cormac Reynolds/ ReveNews- 10 readers -
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