• 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … and service products. For hardware, charging a one-time upfront fee is the no-brainer—and most common—offering. Hardware-as-a-Service or a deferred, SaaS-like payment scheme, as we have at Kontakt.io, characterizes a more flexible option.” (Philipp von Gilsa, Kontakt.io) 2. Develop value add services. “Beacons themselves have become commodities…

    Stephanie Miles/ Street Fight- 9 readers -
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