Ibeacons

  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … Beacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon-triggered messages are predicted…

    Stephanie Miles/ Street Fight- 7 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … Retailers are turning to beacons to make the shopping experience both more personalized and more efficient. In return, they hope to earn deeper customer loyalty and gain access to a trove of consumer data. Other industries have invested in beacon technology as well. Restaurants, airports, sports venues, hotels, and more are all hoping…

    Street Fightin Google- 14 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

    … Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City June 11, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (Apple Insider) Apple…

    Street Fightin Mobile Google- 14 readers -
  • Is Shazam the Future of Mobile Marketing

    … Image via BigStockPhoto.com Get all JayToday episodes at http://jaytoday.tv Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you…

    Jay Baer/ Convince and Convertin Mobile- 22 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … place. But with the introduction of the Apple Watch, that dream may have a second chance. Marsh Supermarkets is working with Los Angeles-based startup InMarket to install a system in its stores that will use Bluetooth beacons to “wake up” applications on the Apple Watch and deliver relevant content to shopper’s wrists. Shoppers with the Marsh app…

    Steven Jacobs/ Street Fight- 16 readers -
  • A Closer Look at iBeacons

    … You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or information. How do iBeacons work? Needless to say the iBeacon needs to be triggered and in this case the trigger…

    Cormac Reynolds/ ReveNews- 12 readers -
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