• 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • 5 Monetization Strategies for Beacon Vendors

    … Beacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon-triggered messages are predicted…

    Stephanie Miles/ Street Fight- 5 readers -
  • Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

    … that beacons will allow them to creatively and effectively identify, target, and serve customers. Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s Eddystone formats, helps them do just that. Estimote co-founder Steve Cheney talked to Street Fight about the evolution of beacon technology and the trajectory…

    Street Fightin Google- 12 readers -
  • Getting Personal in a Crowded World

    … with their prospects and which don’t, ultimately enabling them to eliminate the non-relevant offers, hone outreach and become a reliable source of information and products for each individual consumer. Shoppers are busy, and if they know one brand will be delivering exactly what they want based on previous purchases and interests, that’s the brand they’re…

    Marketing Technology Blog- 7 readers -
  • Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

    … Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City June 11, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (Apple Insider) Apple…

    Street Fightin Mobile Google- 12 readers -
  • Is Shazam the Future of Mobile Marketing

    … Image via BigStockPhoto.com Get all JayToday episodes at http://jaytoday.tv Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you…

    Jay Baer/ Convince and Convertin Mobile- 19 readers -
  • Marsh Supermarkets Brings Beacon Messaging To Apple Watch

    … or one of twenty other applications participating in InMarkets network installed on their Apple Watch or smartphone can decide to receive push notifications upon entering the store. Messaging on the Apple Watch, which is rumored to start selling March, will remain relatively limited. In usability testing, the company found that consumers thought…

    Steven Jacobs/ Street Fight- 14 readers -
  • A Closer Look at iBeacons

    … You may or may not have heard about iBeacons. Well, if not, you probably should pay attention. IBeacons are small gizmos around the size of a matchbox. They’re essentially exactly what they’re called – a beacon that provides ‘I’ or information. How do iBeacons work? Needless to say the iBeacon needs to be triggered and in this case the trigger…

    Cormac Reynolds/ ReveNews- 9 readers -
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