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… landing page or microsite. Much has been written about landing page design, and the best examples follow visual design best practices. Keep it clean, keep it simple, and ask for only the information you truly need to know. Percolate does a great job of this with the page for a recent eBook, Defining the Modern CMO. 5. Stay Social Even in an era…
A diverse content marketing strategy is a must for any modern day marketer. While microcontent has been rapidly growing in popularity (and rightfully so), long-form content such as eBooks provide a deeper and more detailed edge to your marketing content. Creating an eBook is a great way to publish research, start a discussion with your audience, and interact with your peers.