Ibotta

  • Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

    … launched Prime Day for the first time in 2015, without an established holiday. There’s also value in looking for companies outside Silicon Valley, Tung says. “We’re much more interested to see how a team in Denver, Austin, Dallas, D.C., would try to do something in a way that makes sense to that Heartland America audience,” he says. April Nowicki is a staff writer at Street Fight. …

    Street Fight- 15 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    … In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder of deep-linking software company Button, during Ibotta’s Mobile Innovation Summit last week, maintaining that U.S. commerce is not primed…

    Street Fight- 17 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    … for targeting. Webb says the company will cross reference datasets to gain knowledge about a “type” of person who might, for example, be interested in a Ford F150 – a point of information about another person who fit into that same “type” category. Webb led a panel discussion on marketing efficiency and the impact of segmentation, personalization…

    Street Fight- 28 readers -
  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … participated in a dozen panels and presentations this week defined the successes their brands have seen in reaching a younger audience, they got heated over digital advertising strategy, and they analyzed the customer experience. Coca-Cola’s senior vice president for customer marketing, Dana Barba, walked the audience through the company’s process…

    Street Fight- 23 readers -
  • ‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

    … Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. Mobile shopping app company Ibotta offers cash-back rewards to shoppers, and software-producer Button provides deep link connections within the Ibotta app. The new marketing platform extends the benefits that come…

    Street Fight- 11 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … important things you can do in a business,” Sweeney says. Finding those right people can be difficult, of course, but being clear about what they’re getting into is also important — transparency is a favorite quality of many leaders. In practice, communicating decisions throughout a company, especially through fast growth spurts, can contribute…

    Street Fight- 28 readers -
  • Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

    … Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app. What began as a mostly grocery shopping app that awarded rebates to users for buying stuff they normally buy…

    Street Fight- 19 readers -
  • Street Culture: Tech Startups Amping Up Opportunities for Women

    … in technology career paths or prepare for leadership positions. ibotta also presents a “women in leadership” series. “Once a month someone will come in and talk about how she got to where she is, she gives her story,” says Alison Meadows, vice president of human relations at ibotta. “Last month it was a lawyer, before that an executive in Denver business…

    Street Fight- 26 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 17 readers -
  • Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

    … Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back…

    Street Fight- 24 readers -
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