Icoke

My Coke Rewards is a customer loyalty marketing program for The Coca-Cola Company. Customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered "on the go" by texting them from a cell phone. These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries.The program was first launched in 2006. By November of that year, more than one million prizes had been redeemed. The program has since been extended every year for the past 5 years with the current extension until December 31, 2014.
Posts about Icoke
  • How to Stand Out in Crowded Inboxes

    … with white-label social platform Backplane to create the 1886 Club, a group for Coca-Cola collectors. American Express built their now-famous OPEN Forum. And Bomgar built a community for their insiders to enhance customer education. Closing Thoughts Your brand should find a way to reward consumers who have shown interest and loyalty by subscribing…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 26 readers -
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