Icrossing

Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests. The Hearst family is involved in the ownership and management of the corporation.Hearst is one of the largest diversified communications companies in the world. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc.
Posts about Icrossing
  • Search Intent Makes Waves in Social Marketing

    … that approach works. Search intent + Facebook Custom Audiences = success For example, consider Belk, a mainline American department store company with nearly 300 stores in 16 Southern states that teamed up with iCrossing, a marketing engagement agency, to significantly increase conversions among customers who already showed interest in its products through…

    AllFacebookin Affiliate Social Paid Search Facebook- 20 readers -
  • 6 Characteristics of High-Converting CTA Buttons

    … what to do. Make your CTA button a button. Optimizely knows about CTAs. And they use a button. Other landing pages are far less effective. This agency — iCrossing — had a top paid spot for “social media services.” But what I encountered was less of a landing page and more of a mashup of marketing shill and self-promoting content. I couldn’t…

    Jeremy Smith/ The Daily Eggin Social Paid Search EMail- 30 readers -
  • Conducting a content check-up

    In the UK, every vehicle over three years old used on public roads must undergo a test to check it’s roadworthy. It’s known as the MOT (Ministry of Transport) test and, like death and taxes, it’s inevitable. You rarely hear any major protests from car owners - the last thing they want is for the various bits of steel, aluminium and electrical wiring to fall apart when they’r ...

    Danny Chadburn/ Econsultancy- 5 readers -
  • SPMD Kenshoo announces partnership with iCrossing

    … SPMD Kenshoo announces partnership with iCrossing Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today a partnership with iCrossing. This will combine iCrossing’s performance media offering and proprietary Connected Marketing Platform (CMP) with Kenshoo’s media management software. The iCrossing-Kenshoo partnership…

    Justin Lafferty/ Inside Facebookin Social Facebook- 16 readers -
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