Icrossing

Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests. The Hearst family is involved in the ownership and management of the corporation.Hearst is one of the largest diversified communications companies in the world. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc.
Posts about Icrossing
  • Search Intent Makes Waves in Social Marketing

    … on the significant benefits — according to Kenshoo, when paired with paid search, Facebook advertising delivers a 30 percent better return on ad spend (ROAS) than the ROAS for paid search alone. To maximize cross-channel campaign effectiveness, marketers have started leveraging the intent of consumer searches by applying it to social marketing campaigns…

    AllFacebookin Affiliate Social Paid Search Facebook- 18 readers -
  • 6 Characteristics of High-Converting CTA Buttons

    … what to do. Make your CTA button a button. Optimizely knows about CTAs. And they use a button. Other landing pages are far less effective. This agency — iCrossing — had a top paid spot for “social media services.” But what I encountered was less of a landing page and more of a mashup of marketing shill and self-promoting content. I couldn’t…

    Jeremy Smith/ The Daily Eggin Social Paid Search EMail- 23 readers -
  • SPMD Kenshoo announces partnership with iCrossing

    … SPMD Kenshoo announces partnership with iCrossing Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today a partnership with iCrossing. This will combine iCrossing’s performance media offering and proprietary Connected Marketing Platform (CMP) with Kenshoo’s media management software. The iCrossing-Kenshoo partnership…

    Justin Lafferty/ Inside Facebookin Social Facebook- 15 readers -