Icrossing

Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests. The Hearst family is involved in the ownership and management of the corporation.Hearst is one of the largest diversified communications companies in the world. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc.
Posts about Icrossing
  • Search Intent Makes Waves in Social Marketing

    … With plans to increase digital marketing budgets in 2016, marketers are under the gun to get worthwhile returns on their investments – which explains the increasing popularity of marketing tools like Facebook Custom Audiences and Google Shopping Campaigns. But when marketers utilize paid search or social in silos, they miss out…

    AllFacebookin Affiliate Social Paid Search Facebook- 16 readers -
  • 6 Characteristics of High-Converting CTA Buttons

    … what to do. Make your CTA button a button. Optimizely knows about CTAs. And they use a button. Other landing pages are far less effective. This agency — iCrossing — had a top paid spot for “social media services.” But what I encountered was less of a landing page and more of a mashup of marketing shill and self-promoting content. I couldn’t…

    Jeremy Smith/ The Daily Eggin Social Paid Search EMail- 20 readers -
  • Conducting a content check-up

    … was the last time you looked at your website content? I mean actually propped open the bonnet and took a proper look, rather than just the quick tyre-kick of flicking through the top-level pages or finding broken links with a sleuthing tool? Around the same time you last changed the oil in your car? Whist it’s probably true that the majority…

    Danny Chadburn/ Econsultancyin Social SEO Content- 3 readers -
  • SPMD Kenshoo announces partnership with iCrossing

    … with iCrossing’s data sources and systems. Both companies have been recognized for quality by Forrester, with iCrossing ranked as a leader in the Forrester Wave: Search Marketing Agencies Q4 2012 and Kenshoo named the “sole leader” in the Forrester Wave: Bid Management Software, Q4 2012 report. Mediabistro Course Starting October 13, Social Media 201…

    Justin Lafferty/ Inside Facebookin Social Facebook- 15 readers -
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