Icsc

  • Scary… $8.4 Billion Will Be Spent on Halloween this Year

    …% of smartphone shoppers research an item before purchasing it Tweet This! 40% of people said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube Tweet This! 36 cents of every dollar spent in a brick and mortar store is influenced by digital Tweet This! 86% of women consumers agree…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Scary… $6.9 Billion Will Be Spent on Halloween this Year

    … decorations and costumes are appearing in stores earlier and earlier (and for good reason.) Around $6.9 billion will be spent by spooky shoppers this year on everything from greeting cards to costumes to party supplies. Via Collective Bias According to the International Council of Shopping Centers (ICSC), 99% of respondents to a recent survey stated…

    Douglas Karr/ Marketing Technology Blog- 10 readers -