• Scary… $6.9 Billion Will Be Spent on Halloween this Year

    … decorations and costumes are appearing in stores earlier and earlier (and for good reason.) Around $6.9 billion will be spent by spooky shoppers this year on everything from greeting cards to costumes to party supplies. Via Collective Bias According to the International Council of Shopping Centers (ICSC), 99% of respondents to a recent survey stated…

    Douglas Karr/ Marketing Technology Blog- 12 readers -