• Best of the week: Publishers warm up to AMP, marketers cool on influencers

      As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...

      Brian Braiker/ Digiday- 10 readers -
    • Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

      Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For now, it was a strong week of stories at Digiday. Here’s a digest of some of our stronger offerings this week. And remember, if you didn’t catch them earlier, they’re still new to you.

      Brian Braiker/ Digiday- 10 readers -
    • Best of the Week: Trump hurts brands while Snapchat hurts publishers

      As Donald Trump’s shot at the presidency plummets, he’s taking his brand down with him. The interesting thing about the Trump brand is that his name actually used to mean something positive, believe it or not. When he launched his bid, Trump valued his licensing deals and brand developments at $3.3 billion, according to the Washington Post.

      Digiday- 7 readers -
  • Best of the week: Skittles and the dark side of going viral

    … Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald Trump Jr. tweeted a photo comparing Syrian refugees to a bowl of poisoned Skittles. This image says it all. Let’s end the politically correct agenda that doesn’t put America first. #trump2016…

    Digiday- 8 readers -
  • Best of the week: An inside look at what happened with Facebook’s Trending Topics

    … A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were trending on its platform. It marked the end of a controversial period for the section, which was accused earlier this summer of favoring liberal publications over conservative outlets…

    Digiday- 8 readers -
  • Best of the week: The Olympics show how media’s changed

    … The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal: The best part of Simone Biles’ routine. https://t.co/WTpK7D5zQG — Cycle (@bycycle) August 11, 2016 This Simone Biles clip, called “Simone in Space,” got over 45 million views total and 577,114 likes on Facebook…

    Brian Braiker/ Digiday- 7 readers -
  • Best of the week: The end of an era for digital media

    … Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s starting. The move was an acknowledgment…

    Brian Braiker/ Digiday- 6 readers -
  • Best of the week: Tweet less; VR more

    … The conventions have wrapped and there are plenty of outlets to turn to for astute political analysis. But we here at Digiday are looking at how the media — and the candidates themselves — get their stories out there. This was a big two weeks for streaming live video, for example. Sahil “Sizzle Reel” Patel broke down how five major publishers…

    Brian Braiker/ Digiday- 9 readers -
  • The best of the week: Drinking rum, watching TV and getting on Line

    … It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you missed it, here’s what went down in Digiday this week: Senior piña colada correspondent Tanya Dua provided a nice inside look this week at why Malibu rum is spending 75 percent of its marketing budget on digital. “We…

    Brian Braiker/ Digiday- 6 readers -
Get the top posts daily into your mailbox!