• Best of the week: Havas teaches programmatic while ad land remembers a famous tweet

      Congratulations — you’ve almost made it to Super Bowl weekend. Before you hunker down on your couch for an evening of food, booze, some sport and a whole lot of crass commercialization, check out our roundup of some of Digiday’s stories of the week. We spoke with ad giant Havas about how the agency will train more than 5,000 employees on programmatic advertising. We also dove deep into Snap Inc.

      Digiday- 16 readers -
    • Best of the week: Fighting fake news in France

      There is no shortage of media woe out there. Brands want to bring programmatic in house, but find there are significant challenges to achieving efficiencies. French newspaper Le Monde wants to combat the scourge of fake news — like so many newspapers do — so it built a searchable database of 600 disreputable sites. It is finding, however, that what constitutes “fake” news isn’t so cut and dry.

      Brian Braiker/ Digiday- 15 readers -
  • Best of the week: Publishers tell people to pay up

    Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has proved to be wanting in a time of spiraling prices for standardized ads — and when so many publishers can boast giant audiences. The theme, already becoming familiar, cropped up in several new ways this week.

    Brian Braiker/ Digiday- 14 readers -
  • Best of the week: Elite Daily shrinks as HuffPo looks to grow

    … The end of the year is so close you can just about taste it. Although there is no shortage of real (horrifyingly real) news out there, already publishers are running their year-end lists. Digiday is not exempt. But if you want a more recent retrospective, here are the best stories of the week just ending. Elite Daily gets dinged The Daily Mail…

    Brian Braiker/ Digiday- 14 readers -
  • Best of the week: Twitter’s woes and Snapchat Live Stories doubts

    … To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up, who’s down and who’s innovating. Twitter is striking out with publishers while Snapchat has become useful for brands. Facebook, for its part, is making a play for TV dollars. We also have a fun Q&A with a marijuana…

    Brian Braiker/ Digidayin Social- 8 readers -
  • Facebook’s post election blues

    … As the dust settles on this election, platforms and brands alike are facing a lot of tougher-than-usual questions. From a fake-news furor to metrics blunders, Facebook alone had a busy week of putting out fires: Wednesday morning, Facebook announced it had miscalculated several advertising metrics. Although Facebook states that the hiccup does…

    Brian Braiker/ Digiday- 3 readers -
  • Nate Silver’s Election Day blues, and other top stories from the week

    … Well, that happened. The week that’s ending took some turns that a lot of people didn’t see coming, whatever their political persuasion. As the dust settles, we look back over some of the best stories of the week. And don’t worry, only one is even remotely about the election. Nate Silver’s blues On Tuesday night, newsrooms around the world got…

    Brian Braiker/ Digiday- 13 readers -
  • Best of the Week: Trump hurts brands while Snapchat hurts publishers

    … As Donald Trump’s shot at the presidency plummets, he’s taking his brand down with him. The interesting thing about the Trump brand is that his name actually used to mean something positive, believe it or not. When he launched his bid, Trump valued his licensing deals and brand developments at $3.3 billion, according to the Washington Post…

    Digiday- 10 readers -
  • Best of the week: Publishers warm up to AMP, marketers cool on influencers

    … As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you…

    Brian Braiker/ Digiday- 11 readers -
  • Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

    … Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For now, it was a strong week of stories at Digiday. Here’s a digest of some of our stronger offerings this week. And remember, if you didn’t catch them earlier, they’re still…

    Brian Braiker/ Digiday- 13 readers -
  • Best of the week: Skittles and the dark side of going viral

    … Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald Trump Jr. tweeted a photo comparing Syrian refugees to a bowl of poisoned Skittles. This image says it all. Let’s end the politically correct agenda that doesn’t put America first. #trump2016…

    Digiday- 8 readers -
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