Icymi

  • Best of the week: Ad agencies contemplate cutting Cannes Lions

    … This week, our top articles highlighted the Cannes Lions, examined MediaLink and more. As always, a full list of these stories appears at the bottom. Cannes takeaways We spent the week at Cannes chatting with media, marketing and tech execs. Here are three things we learned: Cannes risks losing its core constituency in advertising agencies…

    Digiday- 12 readers -
  • Best of the week: Brands are cutting agencies, going directly to influencers

    … We’ve reached the weekend and there’s a pretty good chance you’re already headed out of town. But before you shut off completely, make sure to check out our top stories from the week – a full list is available at the bottom: A former global media head of a multinational brand spoke to our UK editor Jess Davies in this week’s Confessions, noting…

    Digiday- 13 readers -
  • Best of the week: Local publishers warm up to the duopoly as Facebook errs again

    … This week’s top stories covered Facebook’s latest misstep, the duopoly’s relationship with local publishers and more. As always, a full list of the stories appears at the bottom. Facebook draws fresh ire In the middle of upfronts, Facebook announced yet another measurement error. This time, the platform miscalculated how often users clicked…

    Digidayin Social- 14 readers -
  • Best of the week: As platforms flex their muscle, publishers reinvest in site performance

    … Another week in the worlds of media and marketing saw more punches thrown in the ongoing battle for audience ownership and ad dollars. So if you’re looking for some good drama reads this weekend, you’re in luck. As always, you can find a full list of our top stories at the bottom. Platforms vs. publishers war wages on A number of publishers…

    Digiday- 16 readers -
  • Facebook’s Instant Articles are falling out of favor with publishers

    … A big story of the week was publishers’ changing use of Facebook. In some areas they’ve become displeased with the platform’s offerings, but in others they’re still happy with the massive scale as a testing ground for what works. And as they continue to do so, new roles are popping up. Facebook’s Instant Articles are falling out of favor…

    Digidayin Display- 14 readers -
  • Best of the week: Publishers begin cracking alternative revenue models

    … With display cratering and the quest for scale falling out of fashion, publishers have been doubling down on what makes their media brands unique. In order to attract — and attain — a loyal audience it pays to be different. Literally. The prevailing theme in the best Digiday stories of this week is that publishers are working hard at cracking new…

    Brian Braiker/ Digiday- 18 readers -
  • Best of the week: Publishers tell people to pay up

    … Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has proved to be wanting in a time of spiraling prices for standardized ads — and when so many publishers can boast giant audiences. The theme, already becoming familiar, cropped up…

    Brian Braiker/ Digidayin Social- 20 readers -
  • Best of the week: Havas teaches programmatic while ad land remembers a famous tweet

    … Congratulations — you’ve almost made it to Super Bowl weekend. Before you hunker down on your couch for an evening of food, booze, some sport and a whole lot of crass commercialization, check out our roundup of some of Digiday’s stories of the week. We spoke with ad giant Havas about how the agency will train more than 5,000 employees…

    Digiday- 18 readers -
  • Best of the week: Fighting fake news in France

    … There is no shortage of media woe out there. Brands want to bring programmatic in house, but find there are significant challenges to achieving efficiencies. French newspaper Le Monde wants to combat the scourge of fake news — like so many newspapers do — so it built a searchable database of 600 disreputable sites. It is finding, however…

    Brian Braiker/ Digiday- 20 readers -
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