Icymi

  • Best of the week: As platforms flex their muscle, publishers reinvest in site performance

    … Another week in the worlds of media and marketing saw more punches thrown in the ongoing battle for audience ownership and ad dollars. So if you’re looking for some good drama reads this weekend, you’re in luck. As always, you can find a full list of our top stories at the bottom. Platforms vs. publishers war wages on A number of publishers…

    Digiday- 16 readers -
  • Facebook’s Instant Articles are falling out of favor with publishers

    … A big story of the week was publishers’ changing use of Facebook. In some areas they’ve become displeased with the platform’s offerings, but in others they’re still happy with the massive scale as a testing ground for what works. And as they continue to do so, new roles are popping up. Facebook’s Instant Articles are falling out of favor…

    Digidayin Display- 14 readers -
  • Best of the week: Publishers begin cracking alternative revenue models

    … With display cratering and the quest for scale falling out of fashion, publishers have been doubling down on what makes their media brands unique. In order to attract — and attain — a loyal audience it pays to be different. Literally. The prevailing theme in the best Digiday stories of this week is that publishers are working hard at cracking new…

    Brian Braiker/ Digiday- 18 readers -
  • Best of the week: Publishers tell people to pay up

    … Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has proved to be wanting in a time of spiraling prices for standardized ads — and when so many publishers can boast giant audiences. The theme, already becoming familiar, cropped up…

    Brian Braiker/ Digidayin Social- 20 readers -
  • Best of the week: Havas teaches programmatic while ad land remembers a famous tweet

    … Congratulations — you’ve almost made it to Super Bowl weekend. Before you hunker down on your couch for an evening of food, booze, some sport and a whole lot of crass commercialization, check out our roundup of some of Digiday’s stories of the week. We spoke with ad giant Havas about how the agency will train more than 5,000 employees…

    Digiday- 18 readers -
  • Best of the week: Fighting fake news in France

    … There is no shortage of media woe out there. Brands want to bring programmatic in house, but find there are significant challenges to achieving efficiencies. French newspaper Le Monde wants to combat the scourge of fake news — like so many newspapers do — so it built a searchable database of 600 disreputable sites. It is finding, however…

    Brian Braiker/ Digiday- 20 readers -
  • Best of the week: Elite Daily shrinks as HuffPo looks to grow

    … The end of the year is so close you can just about taste it. Although there is no shortage of real (horrifyingly real) news out there, already publishers are running their year-end lists. Digiday is not exempt. But if you want a more recent retrospective, here are the best stories of the week just ending. Elite Daily gets dinged The Daily Mail…

    Brian Braiker/ Digiday- 16 readers -
  • Best of the week: Twitter’s woes and Snapchat Live Stories doubts

    … To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up, who’s down and who’s innovating. Twitter is striking out with publishers while Snapchat has become useful for brands. Facebook, for its part, is making a play for TV dollars. We also have a fun Q&A with a marijuana…

    Brian Braiker/ Digidayin Social- 10 readers -
Get the top posts daily into your mailbox!
More from around the web