Ideation

  • What Can Marketers Learn from Floating? An Interview with Aaron Douglas

    … of their offerings. Too many times, companies are focused on deliverables (x blog posts per week), while the deliverable isn’t actually moving the marketing needle. Just as floating, a sensory deprivation technique can be used to center a person’s focus and help them heal more effectively, spending time away from execution can help marketers and agencies better focus their strategies and achieve greater results for their clients. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • The Science Behind Engaging, Memorable and Persuasive Marketing Presentations

    … presentations even more memorable. This technique is called the “method of loci,” more commonly known as the memory palace, and it relies on our inherent ability to remember spatial relationships—the location of objects in relation to one another. Our hunter-gatherer ancestors evolved this powerful spatial memory over millions of years to help us navigate…

    Marketing Technology Blog- 13 readers -
  • Get Inspired for Video Content

    … When it comes to content marketing, video is a veritable chef-d'oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good…

    SEOgadget- 3 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Data Driven Content: Ideas that Work in Content Marketing

    … If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing…

    Richard Baxter/ SEOgadgetin Content- 11 readers -
  • YouTube Playlists: An Amazing Source for Content Ideas

    … Having to come up with ideas on the spot is really tough. In fact, I think it’s a bit of a myth. Everyone I know who’s been great at improvisation in some form or another has always managed to achieve that through hard work, and building up a library of material ready for that next […] The post YouTube Playlists: An Amazing Source for Content Ideas appeared first on Builtvisible. …

    SEOgadgetin Social Content- 7 readers -
  • Using Data Miner to Generate Content Ideas – A Practical Guide

    … 14 March 2016 BY Jack Telford Estimated reading time: 5 minutes, 9 seconds Here, I’ll walk you through a simple but useful way in which a tool called Data Miner can be used when approaching content creation. Hopefully this fairly straightforward post will give you some ideas as to how you could incorporate the tool into your own ideation…

    State of Digitalin SEO Content- 15 readers -
Get the top posts daily into your mailbox!