• Get Inspired for Video Content

    … When it comes to content marketing, video is a veritable chef-d'oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good…

    SEOgadget- 3 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Data Driven Content: Ideas that Work in Content Marketing

    … If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing…

    Richard Baxter/ SEOgadgetin Content- 11 readers -
  • YouTube Playlists: An Amazing Source for Content Ideas

    … Having to come up with ideas on the spot is really tough. In fact, I think it’s a bit of a myth. Everyone I know who’s been great at improvisation in some form or another has always managed to achieve that through hard work, and building up a library of material ready for that next […] The post YouTube Playlists: An Amazing Source for Content…

    SEOgadgetin Social Content- 7 readers -
  • Using Data Miner to Generate Content Ideas – A Practical Guide

    … 14 March 2016 BY Jack Telford Estimated reading time: 5 minutes, 9 seconds Here, I’ll walk you through a simple but useful way in which a tool called Data Miner can be used when approaching content creation. Hopefully this fairly straightforward post will give you some ideas as to how you could incorporate the tool into your own ideation…

    State of Digitalin SEO Content- 15 readers -
  • How to Find Stories in Unexpected Places

    … This post originally appeared on Contently’s The Freelancer. Last month I wrote about crafting the subject line of a cold pitch. A few readers responded with questions about the step that comes before pitching: finding the story. And so, here is my latest advice. As strange as it might sound, I have a harder time not finding stories. It’s like…

    The Content Strategistin Content How To's- 12 readers -
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