• Finding the ROI in Retail In-Store Analytics

    … together. They may also strategically locate key SKUs from these highly cross-shopped departments to drive conversion. Improve Product Performance In-store measurement allows retailers to identify the most highly traveled routes within the store and how long shoppers remain in specific areas. This is the opportunity for retailers to place key…

    Anne Marie Stephen/ Street Fight- 21 readers -
  • The Value of Measuring the Immeasurable In-Store Customer Experience

    … tool in effectively assessing which locations are the most productive assets to retain. In-store data helps retailers optimize and replicate successful formats and eliminate underperformers. Anne Marie Stephen is a passionate evangelist for innovation in retail technology and analytics. She is currently Vice President of Sales and Customer Development at iinside, location based mobile technology, analytics and engagement for offline environments. Her Twitter handle is @AnneMarie_ams. …

    Anne Marie Stephen/ Street Fightin Twitter- 8 readers -
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