• Finding the ROI in Retail In-Store Analytics

    …, and they play a big part in driving long-term loyalty. That’s why recently a number of the largest, most successful, pure-play commerce retailers (including Zappos, Warby Parker and Birchbox) have opened brick-and-mortar locations. And figuring out what is actually happens at these physical stores — how consumers interact with the merchandise, and how…

    Anne Marie Stephen/ Street Fight- 21 readers -
  • The Value of Measuring the Immeasurable In-Store Customer Experience

    … tool in effectively assessing which locations are the most productive assets to retain. In-store data helps retailers optimize and replicate successful formats and eliminate underperformers. Anne Marie Stephen is a passionate evangelist for innovation in retail technology and analytics. She is currently Vice President of Sales and Customer Development at iinside, location based mobile technology, analytics and engagement for offline environments. Her Twitter handle is @AnneMarie_ams. …

    Anne Marie Stephen/ Street Fightin Twitter- 8 readers -
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