Ikea

IKEA (/aɪˈkiːə/; Swedish: [ɪˈkeːˈa]) is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of January 2008, the company is the world's largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, who was listed as one of the world's richest people in 2013, the company's name is an acronym that consists of the initials of, Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd (his hometown in Småland, south Sweden).
Posts about Ikea
  • LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy

    … LBMA Podcast: Denny’s, Ubimo, Ikea, GasBuddy October 6, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Denny’s, Ubimo, Verizon + Snapchat, Stratacache buys Walkbase, Ikea acquires TaskRabbit, GasBuddy, JCDecaux, American Airlines. …

    Asif Khan/ Street Fight- 18 readers -
  • LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

    … LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu July 14, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Patron + Foursquare, FlyBuy app, Nomadic VR, IKEA teams with Apple, Snap launches a map, Verve acquires Matchinguu and Special Guest: Rob Woodbridge. …

    Asif Khan/ Street Fight- 18 readers -
  • Advertising Has a Geographical Bias. What’s the Solution?

    … Discovery unit, an internal team of ethnographers available for ad-hoc campaign work. I worked with the team firsthand on a project aimed at incentivizing consumers to join IKEA Family, the furniture chain’s loyalty program. Even though IKEA was thriving in the U.S., IKEA Family struggled to achieve the same growth. Together with Discovery, we…

    The Content Strategist- 31 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 26 readers -
  • 18 best branded Instagram videos of 2016 (so far)

    … the burger, don’t take it away. Please! I shouldn’t have complained. I’m sorry. Have a great weekend! A video posted by PlayStation (@playstation) on Mar 19, 2016 at 12:21pm PDT Ikea Ikea: the last company in the world you’d expect furious punk and a botched kick-flip from. Now go try and get away with both those things in your local branch…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -