Image Ads

  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 5 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 37 readers -
  • 20 Ways To Enhance Your Display Advertising Campaigns

    … All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, here are 20 tips…

    Tara West/ Koozai.comin Display- 32 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … advantage of Google's demand to fix it and make the change to best practices, especially if your display/search campaigns have a high volume of display conversions. Google recommends that if you still want to reach the largest amount of people and have the control that we love - targeting, bidding, and budgeting - "Display Network only" campaigns…

    Kristina Mclane/ PPC Heroin Paid Search- 22 readers -