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  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    …”. You would use the “+ Exclusions” button under the dynamic ad targets sections of the auto targets tab. Conclusion This guide gives you a great start in the world of PPC. It touches on everything you’ll need to start or get into soon after launching your PPC accounts. However, the unofficial motto of the PPC world is “always be testing.” Make…

    Matt Umbro/ PPC Heroin Paid Search- 32 readers -
  • 20 Ways To Enhance Your Display Advertising Campaigns

    … All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, here are 20 tips…

    Tara West/ Koozai.comin Display- 32 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Select'? Jeff Baum wrote an article about "Search Network with Display Select" when Google first released the new campaign type. As you can read above, Google believes that you will pay on average 35% less for each customer on the Display Network. The idea behind 'Display Select' is that Google has special methods that will show your ads…

    Kristina Mclane/ PPC Heroin Paid Search- 22 readers -
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