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  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 28 readers -
  • 20 Ways To Enhance Your Display Advertising Campaigns

    … to enhance your Display advertising campaigns. Display advertising is a type of online advertising that contains much more than just text; mainly logos, photos, images and animation. There’s plenty more to it than just creating ads and launching a campaign – it needs ongoing monitoring and optimisation. Here are my top 20 tips: 1. Test Layering…

    Tara West/ Koozai.comin Display- 27 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Select'? Jeff Baum wrote an article about "Search Network with Display Select" when Google first released the new campaign type. As you can read above, Google believes that you will pay on average 35% less for each customer on the Display Network. The idea behind 'Display Select' is that Google has special methods that will show your ads…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
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