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  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • How to Get Ahead on the Google Display Network

    … though they’re totally right about my interest in dinosaurs. The difference between this and Facebook is that on Facebook the user self-selects their interests based on what they like. There is no guess work or assumption involved, and it’s one of the reasons why some advertisers have been so successful there. That being said, you can still get…

    PPC Heroin Paid Search Display Google Facebook How To's YouTube- 6 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • 20 Ways To Enhance Your Display Advertising Campaigns

    … to enhance your Display advertising campaigns. Display advertising is a type of online advertising that contains much more than just text; mainly logos, photos, images and animation. There’s plenty more to it than just creating ads and launching a campaign – it needs ongoing monitoring and optimisation. Here are my top 20 tips: 1. Test Layering…

    Tara West/ Koozai.comin Display- 24 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
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