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  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … can show an ad speaking to “blue running shoes.” The PPC listings within the Google SERPs Through both targeting settings and account structure, advertisers can run successful PPC campaigns as long as relevance is paramount. Main Platforms Google AdWords Run on Google, Search Partner sites, and Display Network sites, AdWords is the largest pay…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • 20 Ways To Enhance Your Display Advertising Campaigns

    … to enhance your Display advertising campaigns. Display advertising is a type of online advertising that contains much more than just text; mainly logos, photos, images and animation. There’s plenty more to it than just creating ads and launching a campaign – it needs ongoing monitoring and optimisation. Here are my top 20 tips: 1. Test Layering…

    Tara West/ Koozai.comin Display- 24 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … Segmenting search and display campaigns is a basic best practice that we are taught as PPC fledglings. However, I am guilty of having a campaign or two that targets both "Search & Display Networks". I can give you a list of excuses. The campaign is hitting goals, it doesn't spend much or there have been other parts of the account…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
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