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  • Consider The Creative Process of Your PPC Program

    … paid search program. Consistently testing your creative is key. Before we discuss creative testing, let’s take a look at the types of ads that can be employed to drive engagement and response. Text Ads: Usually a 25 character headline and 70 characters of body text. Image Ads: Found on display networks, the ads are usually visual with minimal…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • How to Get Ahead on the Google Display Network

    This week, we here at PPC Hero are all about overcoming PPC’s (and life’s) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google’s expansive placement network, ...

    PPC Hero- 6 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … can show an ad speaking to “blue running shoes.” The PPC listings within the Google SERPs Through both targeting settings and account structure, advertisers can run successful PPC campaigns as long as relevance is paramount. Main Platforms Google AdWords Run on Google, Search Partner sites, and Display Network sites, AdWords is the largest pay…

    Matt Umbro/ PPC Heroin Paid Search- 24 readers -
  • 20 Ways To Enhance Your Display Advertising Campaigns

    All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, here are 20 tips to enhance your Display advertising campaigns.

    Tara West/ 24 readers -
  • Do Your Campaigns Target “Search & Display Networks”?

    … advantage of Google's demand to fix it and make the change to best practices, especially if your display/search campaigns have a high volume of display conversions. Google recommends that if you still want to reach the largest amount of people and have the control that we love - targeting, bidding, and budgeting - "Display Network only" campaigns…

    Kristina Mclane/ PPC Heroin Paid Search- 21 readers -
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