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  • An Introduction to Memes and Memetics for Marketers

    …. First coined by Richard Dawkins in his 1976 book The Selfish Gene, the word meme is a neologism derived from the Greek mimeme, meaning “to imitate.” The book was a study on a biological evolution from the point of view that genes succeed at replicating not because they are good for their carriers, but because they are good at replicating, hence…

    Dan Zarrella/ Dan Zarrellain Social- 15 readers -
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