Image Optimization

  • Getting Ready for 2017: Creative Resources

    … It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right mindset, Boost Media shares…

    Karen Amundson/ BoostBlog- 16 readers -
  • The Blogger’s Guide To Optimizing Images For The Web

    … down? Test your site’s speed with Google PageSpeed Insights. If Google reports unoptimized images as a problem, here’s what you need to know to fix it. Image optimization basics When it comes to optimizing images on your blog, there are a few different things you need to be aware of: file type, image size and dimensions, how you serve your images…

    Blogging Wizardin Blogging- 17 readers -
  • Guide to Getting Started with Facebook Ads: Creative

    … Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review…

    Karen Amundson/ BoostBlog- 18 readers -
  • Make Your Mark On Facebook Canvas

    … If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing page, and is intended…

    Karen Amundson/ BoostBlogin Social Facebook- 17 readers -
  • Pin Your Marketing Efforts on Pinterest, or Risk Missing Out

    … Pins. However, since Pinterest doesn’t allow advertisers to include prices, direct calls-to-action, or promotional copy, brands need to get creative. Boost has some suggestions, including: Testing non-transactional call-to-action words such as “discover,” “learn,” and “create,” which lend themselves to the aspirational nature of Pinterest…

    Karen Amundson/ BoostBlogin Social- 15 readers -
  • Drive Mobile App Engagement With Pinterest App Pins

    … users engaged with your app. This can be done via mobile app deep-linking, which allows users who have already installed your app to be taken directly from Pinterest into a specific part of your app. Pinterest suggests using a screenshot of the app as the image for your App Pins. But when trying to drive app engagement, be sure to use screenshots…

    Karen Amundson/ BoostBlogin Affiliate Social- 12 readers -
  • 7 Tips for Optimizing Promoted Pins

    …,” “experience,” “feel,” or “enjoy,” which lend themselves to the aspirational nature of Pinterest. Make sure your image stands on its own, in case users don’t read the description. If needed, use text overlays on your images, but remember, you can’t use overtly commercial language like “buy now” within images. Use vertical images because they tend…

    Karen Amundson/ BoostBlogin Social- 8 readers -
  • Snapchat for Brands: 3 Things You Need To Know

    … Is it time for your brand to invest in Snapchat? The audience is there, waiting. A whopping 52% of Snapchat’s 100 million daily active users are Millenials. According to eMarketer, “22% of senior ad buyers said they plan to advertise on Snapchat this year for the first time.” Your early-adopter competitors are starting to enter the Snapchat scene…

    Karen Amundson/ BoostBlogin Social- 12 readers -
  • How to optimize images for SEO

    … can’t ‘see’ your images, but it can ‘read’ them and what it reads is what you write in the alt-attribute. Alt-text should be clear, descriptive, concise and not stuffed with keywords. Alt-text is also what’s used by screen reader software to describe images to people with visual impairments. In fact the one rule I always use when it comes to alt…

    Christopher Ratcliff/ Search Engine Watchin SEO How To's- 19 readers -
  • Facebook Video Advertising Poised For Huge Growth

    … by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance…

    BoostBlogin Social Facebook- 12 readers -
  • 3 Ways to Squeeze SEO Juice from Video

    … experience means lower bounce rates Providing value and a great on-site customer experience is generally rewarded with better search rankings. Many find video content engaging, interesting, or entertaining, so user experience is better and bounce rates are lower. Bounce rate is one indicator search engines use to determine page quality and keyword…

    Karen Amundson/ BoostBlogin SEO YouTube- 11 readers -
  • Pinterest Visual Search: What It Means For Marketers

    …. Empirically, everybody knows that visual content is more engaging than text-only content. But to what degree? According to Adobe, “posts with images produce a 650% higher engagement rate than regular text posts.” What visual search means for you Create lots of visual content. Image content is to visual search as keywords are to text-based…

    Karen Amundson/ BoostBlogin Social- 13 readers -
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