Image Optimization

  • Getting Ready for 2017: Creative Resources

    … It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right mindset, Boost Media shares…

    Karen Amundson/ BoostBlog- 10 readers -
  • The Blogger’s Guide To Optimizing Images For The Web

    Don’t you love images? They can transform a piece of text into an engaging experience while you read. Images enhance a blog post, make it more sharable and set the tone and brand of your entire site. And you know what? We are hardwired to respond to images. That’s why incorporating imagery into your content is a powerful tool to use when marketing your blog.

    Blogging Wizard- 14 readers -
  • Guide to Getting Started with Facebook Ads: Creative

    … Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review…

    Karen Amundson/ BoostBlog- 15 readers -
  • Make Your Mark On Facebook Canvas

    … If you haven’t yet heard about Facebook Canvas, or you’re looking for insight on how to tackle this new advertising modality, we urge you to read on. Facebook Canvas is a full-screen mobile ad experience, enabling users to interact with branded content that loads as much as 10 times faster than a typical mobile landing page, and is intended…

    Karen Amundson/ BoostBlogin Social Facebook- 15 readers -
  • Pin Your Marketing Efforts on Pinterest, or Risk Missing Out

    … with images produce a 650% higher engagement rate than regular text posts.” It’s time to build your library of images and develop an efficient, scalable system for producing great visual content. Optimizing Promoted Pins Brands have a tremendous opportunity to influence a customer’s desires and future purchasing decisions through Pinterest Promoted…

    Karen Amundson/ BoostBlogin Social- 14 readers -
  • Drive Mobile App Engagement With Pinterest App Pins

    … advertising, search marketing, and in-app advertising. But you may want to consider testing Pinterest App Pins. App Pins are a type of Rich Pin, which allow Pinterest users to download mobile apps directly from Pinterest. The user experience is clean: users see an “Install” button within the Pin and are taken to the App Store download page. Metrics…

    Karen Amundson/ BoostBlogin Affiliate Social- 12 readers -
  • 7 Tips for Optimizing Promoted Pins

    … is aspirational. It also makes sense for advertisers looking to gain earned media through Repins, where promotion and price copy could quickly become outdated. What should you include in your Promoted Pins instead? 7 tips to get creative with your Pins The lack of a direct call-to-action means brands need to get more creative with, well…

    Karen Amundson/ BoostBlogin Social- 7 readers -
  • Snapchat for Brands: 3 Things You Need To Know

    … Is it time for your brand to invest in Snapchat? The audience is there, waiting. A whopping 52% of Snapchat’s 100 million daily active users are Millenials. According to eMarketer, “22% of senior ad buyers said they plan to advertise on Snapchat this year for the first time.” Your early-adopter competitors are starting to enter the Snapchat scene…

    Karen Amundson/ BoostBlogin Social- 12 readers -
  • How to optimize images for SEO

    There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results.

    Christopher Ratcliff/ Search Engine Watch- 18 readers -
  • Facebook Video Advertising Poised For Huge Growth

    … by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance…

    BoostBlogin Social Facebook- 8 readers -
  • 3 Ways to Squeeze SEO Juice from Video

    … Video has a huge positive impact on getting, retaining, and pleasing customers. Retailers cite a 40% increase in purchases as a result of video. What you may not have considered is the added SEO value of hosting videos on your site. In this article, Boost shares three ways to squeeze as much SEO juice from video as possible: 1. Great user…

    Karen Amundson/ BoostBlogin SEO YouTube- 11 readers -
  • Pinterest Visual Search: What It Means For Marketers

    … array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Pinterest Visual Search: What It Means For Marketers appeared first on Boost Blog. …

    Karen Amundson/ BoostBlogin Social- 12 readers -
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