Image Recognition

  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is unique in that they partnered with Ditto and integrated an image recognition system to their toolset, offering brands the opportunity to monitor social mentions that may be visual without a textual mention! This advancement can be utilized several ways: Performance analysis of a sponsorship or partnership during a music, sports…

    Douglas Karr/ Marketing Technology Blogin Social- 37 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    …, typography used on packaging to tout product benefits and ingredients might not be as readable in real-world contexts as it is in advertisements and in well-lit retail settings. A description—for instance, “body lotion with self-tanners for a natural bronze glow” on this consumer’s Twitter image of a Dove product—that looks elegant and is easily…

    AllFacebookin Social Twitter- 12 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    …. Fortunately, technology—specifically, image-recognition technology—has been catching up to this new paradigm, making it possible for brands to “listen” to social-media images, even when those images lack any mention at all of a given product in accompanying captions, comments, hashtags or tweets. Cutting-edge image-recognition tech is now powerful…

    Inside Facebookin Social- 21 readers -
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