Image Recognition

  • Digimind: Social Media Analytics for the Enterprise

    … Digimind is unique in that they partnered with Ditto and integrated an image recognition system to their toolset, offering brands the opportunity to monitor social mentions that may be visual without a textual mention! This advancement can be utilized several ways: Performance analysis of a sponsorship or partnership during a music, sports…

    Douglas Karr/ Marketing Technology Blogin Social- 37 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … products on Instagram, et al. But over the past several years, image-recognition technology has been growing in power and sophistication, and now marketers can easily find and analyze consumer images of their brands “in the wild”—even if consumers make no mention of the brand name in accompanying captions or hashtags. Image-recognition technology…

    AllFacebookin Social Twitter- 11 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … Every brand has a story—a story the brand hopes to control. Marketing teams, brand managers and ad agencies collaborate to expend vast amounts of effort positioning or repositioning products, market-testing them, considering use cases, targeting consumers, market-testing the marketing messages created for those consumers, and so on. Every brand…

    Inside Facebookin Social- 19 readers -
  • Image Recognition technology is a goldmine for marketers

    … recognition technology promises to be a goldmine for smart marketers. Image recognition and marketing People upload nearly 2 billion photos per day to Facebook, Instagram, Flickr, WhatsApp and Snapchat. From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. Using…

    {grow}in Social- 8 readers -
  • Future: Robotics in Marketing

    … Blake of Cambridge University succeeded in exciting me about just how advanced technology is becoming (and scared me with how it is controlled by so few). Speech Speech analysis (as typified by Siri, Cortana, and Google Now) is becoming a day to day part of life. Even if the dialogues feel pedestrian, the understanding is quite remarkable. Professor…

    Attacat of Edinburghin SEO Google- 8 readers -
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