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…, full-screen images and content greets a user and encourages scrolling to unveil additional, more in-depth content. Full-Screen Video Video can be a great way to grab visitors’ attention, and it’s often even more effective than either visuals or text. Looping videos such as those used by Apple for the Apple Watch are a unique way to set…
A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium.