• Leveraging Agenda-Setting to Earn Your Share of Discussion

    … agree with that, but what if your company isn’t mentioned in a story alongside a competitor? David Henderson, a veteran public relations agency executive and award-winning CBS News correspondent says, “Ignore what they are saying and how they are saying it.” He tells us that by attempting to “copy or react to the featured organization, you have…

    Rodger Johnson/ Relevance- 15 readers -
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