Impact Investment

Impact investing is one form of socially responsible investing and serves as a guide for various investment strategies. According to the definition of the Global Impact Investing Network (GIIN): "Impact investments are investments made into companies, organizations, and funds with the intention to generate a measurable, beneficial social and environmental impact alongside a financial return. Impact investments can be made in both emerging and developed markets, and target a range of returns from below-market to above-market rates, depending upon the circumstances." Impact investing tends to have roots in either social issues or environmental issues, and has been contrasted with microfinance.
Posts about Impact Investment
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million

    … visitors and initiated hundreds of new orders at a value of more than $300,000. 1. Key Functionality In 2008, Forrester Research released a report titled Small Website Investments That Pay Off. It focused on low-cost Web activities that can have a strong impact on your bottom line. Through two years of hard work, prioritization, and site usability…

    MarketingProfs- 13 readers -
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