Impact Investment

Impact investing is one form of socially responsible investing and serves as a guide for various investment strategies. According to the definition of the Global Impact Investing Network (GIIN): "Impact investments are investments made into companies, organizations, and funds with the intention to generate a measurable, beneficial social and environmental impact alongside a financial return. Impact investments can be made in both emerging and developed markets, and target a range of returns from below-market to above-market rates, depending upon the circumstances." Impact investing tends to have roots in either social issues or environmental issues, and has been contrasted with microfinance.
Posts about Impact Investment
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million

    … based on the PIE framework from Wider Funnel, we analyzed high-traffic and high-value pages and identified which review page was the best page for conducting an A/B test. The exit rate was 31% on that page, so our goal was to decrease the amount of shoppers who abandoned the site—which meant cutting down the number of call-to-action buttons from…

    MarketingProfs- 16 readers -
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