Impact Investment

Impact investing is one form of socially responsible investing and serves as a guide for various investment strategies. According to the definition of the Global Impact Investing Network (GIIN): "Impact investments are investments made into companies, organizations, and funds with the intention to generate a measurable, beneficial social and environmental impact alongside a financial return. Impact investments can be made in both emerging and developed markets, and target a range of returns from below-market to above-market rates, depending upon the circumstances." Impact investing tends to have roots in either social issues or environmental issues, and has been contrasted with microfinance.
Posts about Impact Investment
  • Seven Conversion Rate Tactics That Increased Sales by $21 Million

    … nine to two. Using VWO, we let the test run for more than 45 days. The winning variation was the clean checkout variation, which resulted in an 11.4% increase in conversion rates, at a 99% statistical significance level. The change meant an additional $100,000 per year in sales. 3. Clear Call to Action Make your CTA big, bold, and bright…

    MarketingProfs- 16 readers -
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