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… Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry. These insiders say attribution…
Share ! tweet The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level. The company has been pushing their affiliate program as a key to their overall growth and profitability, and this is a major move toward that goal.
When it comes to data-driven Performance Marketing, attribution, efficient publisher reporting and payment, incrementally, taking affiliate programs global, mobile tracking and optimization and pretty much anything related to affiliate marketing, the Impact Radius team is on top of their game. I sat down with Todd Crawford, co-founder and vice president of Strategic Initiative ...