Impact Stories

    • Donate Your Skills! 5 Reasons Volunteering is a Valuable Career Builder

      Design wasn’t my first career, but that isn’t anything out of the ordinary in the world of design and development. Yes, some of my colleagues and design friends made their way through graphic design school or a related field, but an equal number found their way through other avenues. The journey to where I am today, however, wasn’t instantaneous or clean cut.

      The IMPACT Blog- 12 readers -
  • Grassroots Inbound: 5 Tactics I Used to Make an Impact Locally

    … I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together. If you’ll be so kind as to indulge me for a bit, I’d like to share a story about how I accomplished something that was a longshot, through smart inbound strategy and tactics. It was about…

    The IMPACT Blog- 14 readers -
  • How We Create a Culture of True Transparency at IMPACT (& Why)

    … IMPACT is known for its transparency within the inbound marketing community. We tell it like it is. If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy. He started writing about it and talking about it. A lot. We wear this level…

    The IMPACT Blogin How To's- 14 readers -
  • IMPACT Design in 2017: A Year in Review

    … When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty…

    The IMPACT Blog- 9 readers -
  • My Advice for 2018: Find Your Limit -- and Then Go Further.

    … Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what…

    The IMPACT Blog- 6 readers -
  • 7 Minutes to Boarding.

    … The decision to join the IMPACT team was, at first glance, just a change in the company on my business cards. Ha. 8 months later and I’m more convinced than ever this decision is and was more strategic, deep, and meaningful than I could have ever known at the time or even fully understand today…

    The IMPACT Blog- 10 readers -
  • Effective Leadership Requires Practice. Here Are 5 Ways We Rehearse.

    … Those who know me know I like to say I am a student of leadership, rather than painting myself as a “leadership expert.” This mindset of continuous learning and practice allows me to walk into the IMPACT office every day knowing I can learn something new, get just a little bit better, and ultimately, drive our organization forward. If you want to succeed in business (or in life), you must embrace this idea that there is always more to learn, but before I explain why, I want to share a story… …

    The IMPACT Blog- 14 readers -
  • Comparably Named IMPACT a Top SMB for Women & Culture - But it Wasn't Easy.

    … Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we…

    The IMPACT Blog- 8 readers -
  • I'm Just Really Bad at Email.

    … I’ve been wanting to write this post for awhile, and with my inbox back up to 100+ important unread messages after spending 2 hours yesterday clearing it out, I figured now is as good of time as ever. Plus, you may have just received an email from me that says “Refer to the post in my signature…

    The IMPACT Blogin EMail- 9 readers -
  • Why Every Salesperson Must Be a Master Storyteller

    …, when the time came, I enrolled in the Journalism program at Emerson College in Boston, MA. (#1 Journalism school in the country, woot!) But as you’ll see today, my job title doesn’t include journalist, editor, or even the word content. Over the years, I have found myself in a sales role, but I’ve also learned that my storytelling skills are as essential to sales as they would be to any literary career I could’ve entered. …

    The IMPACT Blog- 11 readers -
  • "Net Neutrality & Optimize For Voice Search:" The IMPACT Show Ep. 29 [Show Notes]

    … Inbound marketing is always evolving. Could net neutrality and voice search significantly impact your marketing efforts? In this week's episode of The IMPACT Show, Bob and Nick talked about net neutrality, where digital marketing is heading, how to optimize and rank on voice search, servant leadership, and managing a cross remote/in office…

    The IMPACT Blog- 9 readers -
  • What is Leadership? -- And Does It Really Matter?

    … Lieutenant Colonel (LTC) Retired (RET) Chris Hockenberry took command of the 1st Battalion, 504th Parachute Infantry Regiment on a beautiful fall day in 2012. Captain (CPT) Caleb Ling and I (then CPT Duprey) stood in front of our companies on Pike Field. Our troopers had their M4s and fixed bayonets, and we were doing the All-American parade…

    The IMPACT Blog- 7 readers -
  • "Marketing Industry News, Experiments, and More:" The IMPACT Show Ep. 27 [Show Notes]

    … What experments are you testing on your website? In this week's episode of The IMPACT Show, Bob and Nick talked about Google and Salesforces new partnership, WeWork buying Flatiron, why Twitter expanded tweets to 280 characters, IMPACTs popup experiment and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording. …

    The IMPACT Blog- 8 readers -