Impression Share

  • 7 Areas Where Your PPC Account Is Broken

    … account quality score between 8-10, 5-7 to be ok and anything below 5 to be poor. From our experience accounts that fall within the 7 to 9 range to be good and have a structure that has the most balance of efficiency and growth. 2. Impression Share Impression share is a competitive metric that allows you to see where an advertiser is missing out…

    Cassie Oumedian/ PPC Heroin Paid Search- 10 readers -
  • What PPC Impression Share Really Tells You

    … Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading. Our case study reveals that total impression share can be a quite misleading metric for determining your share of total voice…

    PPC Heroin Paid Search- 6 readers -