Impression Share

  • Ad Impression Share: Quantity Or Quality?

    … December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share…

    PPC Heroin Paid Search- 20 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … to what they are searching for. If we find there is heavy match type cannibalization going on in the account, we may suggest segmenting ad groups or campaigns by match type which will allow you to funnel users to specific keywords using embedded negatives. Embedded negatives are match type specific negatives that help funnel traffic to the more…

    Cassie Oumedian/ PPC Heroin Paid Search- 14 readers -
  • What PPC Impression Share Really Tells You

    … Impression share metrics are often used as the key indicator of one’s market share. A 100% impression share would indicate that you are reaching the entire traffic volume. But this metric would be misleading. Our case study reveals that total impression share can be a quite misleading metric for determining your share of total voice…

    PPC Heroin Paid Search- 8 readers -