Impression Share

  • Ad Impression Share: Quantity Or Quality?

    … December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share…

    PPC Heroin Paid Search- 18 readers -
  • 7 Areas Where Your PPC Account Is Broken

    … account quality score between 8-10, 5-7 to be ok and anything below 5 to be poor. From our experience accounts that fall within the 7 to 9 range to be good and have a structure that has the most balance of efficiency and growth. 2. Impression Share Impression share is a competitive metric that allows you to see where an advertiser is missing out…

    Cassie Oumedian/ PPC Heroin Paid Search- 14 readers -
  • What PPC Impression Share Really Tells You

    … the numbers of auctions you participated. But the number of auction is indirectly related to your bid. The number of auctions in which you are competing, depends on you overcoming the minimum CPC requirement. What Can PPC Hero Readers Learn From Our Case Study Be careful when using the impression share. It only tells you the share of auctions you…

    PPC Heroin Paid Search- 8 readers -