Impressions

  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 29 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 51 readers -
  • Prisma Now Lets Users Browse Photos in a Location-Based Feed

    … trending posts, as well as posts in a “most recent” feed. Users can tap on each picture to view the full image, the creator, the effect used on the photo and more. Users can also post likes on shared content. The more likes a post receives, the wider the post will spread within the app. In addition, the more likes a post receives, the more impressions…

    AllFacebook- 24 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 19 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … a targeted following through the hashtag campaign. How do you track the follower growth? You can manually track the metrics by keeping a spreadsheet you update each week. You would have to log follower changes, plus weekly engagement rate before the event. Since you can only keep track of one account for each of Twitter’s built-in analytics dashboard…

    Marketing Technology Blog- 31 readers -
  • Stop Chasing Clicks … It’s About Community

    … With social media, it’s black and white: More impressions get more clicks, more clicks mean higher engagement and that equals sales. Well, that’s what the world of social media seems to think. For brands with thousands of followers, that kind of process might work, but one size does not fit all. The idea of a neat sales funnel packed…

    AllFacebookin Social Facebook Twitter- 11 readers -
  • How to Boost Your Brand With Instagram for Business

    … is impressions per post. Businesses can see which posts were the most popular and engaging over a seven- and 30-day period, as well as click on individual posts to see the specific impression numbers. This data is an important factor when developing new content, as it signals to specific trends and preferences. From this information, businesses can…

    AllFacebookin Social Facebook How To's- 16 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing…

    David Cohen/ AllFacebook- 19 readers -
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