Impressions

  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 29 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to build more organic, nonscripted content with higher engagement, while agencies gravitate toward livestreaming and real-time social media platforms. At the same time, brands will become increasingly dependent on micro-influencers with high engagement in niche verticals, which will be utilized in mass quantities (thousands per campaign) to generate…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Prisma Now Lets Users Browse Photos in a Location-Based Feed

    … trending posts, as well as posts in a “most recent” feed. Users can tap on each picture to view the full image, the creator, the effect used on the photo and more. Users can also post likes on shared content. The more likes a post receives, the wider the post will spread within the app. In addition, the more likes a post receives, the more impressions…

    AllFacebook- 24 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 19 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … 39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaign Simple…

    Marketing Technology Blog- 30 readers -
  • Stop Chasing Clicks … It’s About Community

    … With social media, it’s black and white: More impressions get more clicks, more clicks mean higher engagement and that equals sales. Well, that’s what the world of social media seems to think. For brands with thousands of followers, that kind of process might work, but one size does not fit all. The idea of a neat sales funnel packed…

    AllFacebookin Social Facebook Twitter- 10 readers -
  • How to Boost Your Brand With Instagram for Business

    … Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform…

    AllFacebookin Social Facebook How To's- 16 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing…

    David Cohen/ AllFacebook- 19 readers -
  • How to Use Offline Media to Drive Social Media Engagement

    … From Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead. Despite the ascendancy of digital channels, more than 50 percent of online ad impressions aren’t actually seen…

    AllFacebookin Social Facebook How To's YouTube- 39 readers -
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