Impressions

  • How LinkedIn Markets on LinkedIn (Infographic)

    …: LinkedIn A/B tested a sponsored content post–one that included a statistic, and one that did not. The post with the statistic saw a 37 percent higher click-through rate and received 162 percent more impressions. Using a dynamic macro to pull a member’s name in the greeting, LinkedIn sent personal InMail messages to raise awareness about a blog and received 1,240 blog subscriptions (6 percent of total conversions). When LinkedIn addressed its audience directly vs. indirectly, it saw a 185 percent higher engagement rate.…

    David Cohen/ AllTwitterin How To's- 29 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … “in the coming weeks,” Instagram said, adding that more direct-response options will follow “in the coming months.” In addition to the brands mentioned above, accommodations network Airbnb has been testing the sound-on format with its Trips on Airbnb series of 15-second videos aimed at connecting travelers with local experts by interest, and its global…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Prisma Now Lets Users Browse Photos in a Location-Based Feed

    … Prisma Labs released the latest update for Prisma on iOS and Android. The photo-editing application now allows users to browse photos created by other users in a location-based feed. With this update, users can access the feed by tapping on a button in the top-right corner of the app’s camera screen. From there, users can browse currently…

    AllFacebook- 24 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Twitter Touts Branded Emojis

    … in the ads increase by six times. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 million tweet impressions, or a 420 percent leap when compared with the social network’s earned media baseline. Twitter shared examples of successful campaigns by Samsung Mobile and Spotify in a blog post, along…

    David Cohen/ Inside Facebookin Social Twitter- 19 readers -
  • How to Use Hashtags to Increase Your Campaign’s Reach

    … 39% of businesses do not track their social campaigns and it’s leading to missed opportunities. I’ll show you how to effectively track hashtags during events, and methods you can use to build a wide-reaching campaign. I will focus on two things: The important metrics you should be prepared to measure when you run a hashtag campaign Simple…

    Marketing Technology Blog- 29 readers -
  • Stop Chasing Clicks … It’s About Community

    … of whether they hit their target. One study even claimed to value each Facebook like as being worth $175—that’s clearly madness. Yet these inaccurate estimations only pour petrol on the forest fire of social media hype. The likes get counted and your content earns a score. Before you know it, you’re chasing vanity metrics with no real care about…

    AllFacebookin Social Facebook Twitter- 10 readers -
  • How to Boost Your Brand With Instagram for Business

    … is impressions per post. Businesses can see which posts were the most popular and engaging over a seven- and 30-day period, as well as click on individual posts to see the specific impression numbers. This data is an important factor when developing new content, as it signals to specific trends and preferences. From this information, businesses can…

    AllFacebookin Social Facebook How To's- 16 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … customers was driven up by four times. The two companies also found that: Incremental sales from the campaigns can generate returns of more than $100 for every 1,000 impressions served by retailers. Users who engage with Promoted Pins spend seven times more than those who don’t. 9 percent of impressions were earned—Promoted Pins saved by users…

    David Cohen/ AllFacebook- 19 readers -
Get the top posts daily into your mailbox!
More from around the web