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According to Econsultancy, only 22 percent of businesses are satisfied with their conversion rate numbers. Which means the remaining 78 percent of us need to work on our conversion efforts. One of the major problems that B2B marketers face is a lack of strategy when it comes to both generating leads and nurturing them toward the sale.
… with your wares. The perfect offer will determine on what your audience finds valuable. Test out a few different ideas to see what works best for your audience. We’ve found that our AdWords Performance Grader, which grades Google AdWord performance, has delivered consistently great results. The WordStream AdWords Performance Grader…