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… If you are part of an agency, and tasked with communicating bad news to clients, you know it can be difficult. Bad news can mean a variety of things. Some of which include: Communicating employee turnover and account team transitions Poor account performance Mistakes made within the account Issues with scope of work Communication…
It happens to the best of us: you and your client just can’t seem to get on the same page. Neither of you know for sure where each other is coming from or where you’re going. Something you thought everyone was on the same page about ends up causing a huge issue because, surprise, you weren’t even in the same book.