• Why Every Organization Needs a Chief Marketing Improvisation Officer

    … are inundated with choices, “facts,” the promise of greater insight and real-time marketing, and a constantly changing set of “rules” for connecting better with customers. Create the Playbook and Be Ready to Ditch It So what’s a marketer to do? The answer is to create a playbook and improvise as needed. I have launched products, online campaigns…

    Convince and Convertin Social- 6 readers -
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