Improvisation

  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer, that often applies improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean “winging it.” Improvising requires preparation…

    Convince and Convertin Social- 5 readers -
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