Improvisation

  • Why Every Organization Needs a Chief Marketing Improvisation Officer

    … and stories, and start-up companies. In the day to day, real-time trenches, the unforeseen – both good and bad – happens. When stuff stops working, great marketers improvise and change course. Failure is part of the improviser’s motto; it’s a chance to learn and grow. Yet, continuing to fail because of inflexibility is just poor management. Products…

    Convince and Convertin Social- 5 readers -
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