Impulse Purchase

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionary.
Posts about Impulse Purchase
  • Close the Conversion Gap. Cater to the Impulse Purchase

    … likely not return. Finding Impulse Buyers in the Data Impulse buyers don’t announce themselves upon arrival at your website, but they leave footprints in your digital sand. To start, we’re looking for those one-hit wonders, the drive-by shoppers. Google Analytics tracks this behavior for us with the “Time to Purchase” report. Where to find time…

    The Conversion Scientist- 25 readers -
  • Is Your Social Media Marketing Cart Before Your Horse?

    … that. However, what social media is good at is building relationships that can lead to real trust. Instant Acquisition. It’s rare for anyone to become a customer for anything above the level of a cheap impulse purchase after only one touch with a brand. Rand Fishkin has said that Moz’s stats show it takes on average seven visits to the Moz site before…

    Mark Traphagen/ Marketing Landin Social Content Twitter- 20 readers -