Impulse Purchase

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionary.
Posts about Impulse Purchase
  • Close the Conversion Gap. Cater to the Impulse Purchase

    … questions will help to develop a map of impulse behavior on your site. With this blueprint, you’ll be able to pinpoint the areas of your site that attract impulse buyers and begin to test conversion optimization efforts that focus on them. Eight Pages, Five Graphs and Charts, One Case Study. Online Conversion Optimization Practices among B2B…

    The Conversion Scientist- 17 readers -
  • Is Your Social Media Marketing Cart Before Your Horse?

    … that. However, what social media is good at is building relationships that can lead to real trust. Instant Acquisition. It’s rare for anyone to become a customer for anything above the level of a cheap impulse purchase after only one touch with a brand. Rand Fishkin has said that Moz’s stats show it takes on average seven visits to the Moz site before…

    Mark Traphagen/ Marketing Landin Social Content Twitter- 17 readers -
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