Impulse Purchase

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionary.
Posts about Impulse Purchase
  • Close the Conversion Gap. Cater to the Impulse Purchase

    … questions will help to develop a map of impulse behavior on your site. With this blueprint, you’ll be able to pinpoint the areas of your site that attract impulse buyers and begin to test conversion optimization efforts that focus on them. Eight Pages, Five Graphs and Charts, One Case Study. Online Conversion Optimization Practices among B2B…

    The Conversion Scientist- 15 readers -
  • Is Your Social Media Marketing Cart Before Your Horse?

    … and listen? Social media networks are realizing that direct-selling content makes for unhappy users. Facebook, for example, has come right out and said it will show much less of such content unless it is in paid promotions. In other words, social media marketing is not “instant.” Its function in your sales and customer acquisition efforts is generally…

    Mark Traphagen/ Marketing Landin Social Content Twitter- 17 readers -
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