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Is Your Content Marketing Living Up To Its Potential? In 2015 the content marketing stakes are higher than they’ve ever been. Understand that it’s not what you’re doing that’s the challenge. People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness.
… Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains, because they start shopping “early and heavily” and are prone to impulse purchases. According to the study, Twitter users also intend to spend more over the holiday season versus non-Twitter users. Here’s what’s at the top of their list this year…
… In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about…
…. Remember the massive success of the #ALSIceBucketChallenge? Yes, social media is a powerful tool. Yes, a great cause can rally the masses. And yes, peer pressure can be a motivator. But, imagine being able to donate to ALS with a few taps on your mobile device. With the addition of the "Buy" button, Twitter is harnessing the power of its network as well…