Impulse Purchases

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionary.
Posts about Impulse Purchases
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    Is Your Content Marketing Living Up To Its Potential? In 2015 the content marketing stakes are higher than they’ve ever been. Understand that it’s not what you’re doing that’s the challenge. People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness.

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    … In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about…

    Marketing Technology Blog- 1 readers -
  • Twitter Knows We Want To Push The Buy Button

    …. Remember the massive success of the #ALSIceBucketChallenge? Yes, social media is a powerful tool. Yes, a great cause can rally the masses. And yes, peer pressure can be a motivator. But, imagine being able to donate to ALS with a few taps on your mobile device. With the addition of the "Buy" button, Twitter is harnessing the power of its network as well…

    Search Engine People Blogin Social SEO Google Twitter- 6 readers -
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