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… appear in newsstands located where people stop before catching a train or an airplane. Their placement is paid and key newsstand locations add an additional premium. Similarly, magazines are placed in racks near supermarket and drugstore check out to attract bored shoppers who make impulse purchases. What influences impulse magazine purchases…
According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively.
… to let you in on some trade secrets so you can find that all-important sales boost for your store. Impulse effect – Impulse is a powerful thing – and if your retail merchandising can manufacture a sense of urgency, sales are all but guaranteed. Your impulse purchases section – which should be found on the route to point of sale – is the ideal…
…. Remember the massive success of the #ALSIceBucketChallenge? Yes, social media is a powerful tool. Yes, a great cause can rally the masses. And yes, peer pressure can be a motivator. But, imagine being able to donate to ALS with a few taps on your mobile device. With the addition of the "Buy" button, Twitter is harnessing the power of its network as well…