Impulse Purchases

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionary.
Posts about Impulse Purchases
  • 15 Ways You Can Beat The Content Marketing Odds

    … appear in newsstands located where people stop before catching a train or an airplane. Their placement is paid and key newsstand locations add an additional premium. Similarly, magazines are placed in racks near supermarket and drugstore check out to attract bored shoppers who make impulse purchases. What influences impulse magazine purchases…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    … to let you in on some trade secrets so you can find that all-important sales boost for your store. Impulse effect – Impulse is a powerful thing – and if your retail merchandising can manufacture a sense of urgency, sales are all but guaranteed. Your impulse purchases section – which should be found on the route to point of sale – is the ideal…

    Marketing Technology Blog- 1 readers -
  • Twitter Knows We Want To Push The Buy Button

    …. Remember the massive success of the #ALSIceBucketChallenge? Yes, social media is a powerful tool. Yes, a great cause can rally the masses. And yes, peer pressure can be a motivator. But, imagine being able to donate to ALS with a few taps on your mobile device. With the addition of the "Buy" button, Twitter is harnessing the power of its network as well…

    Search Engine People Blogin Social SEO Google Twitter- 6 readers -