In-App Purchases

A virtual economy (or sometimes synthetic economy) is an emergent economy existing in a virtual persistent world, usually exchanging virtual goods in the context of an Internet game. People enter these virtual economies for recreation and entertainment rather than necessity, which means that virtual economies lack the aspects of a real economy that are not considered to be "fun" (for instance, avatars in a virtual economy often do not need to buy food in order to survive, and usually do not have any biological needs at all). However, some people do interact with virtual economies for "real" economic benefit.
Posts about In-App Purchases
  • Nintendo Launches Super Mario Run on Mobile

    … Tour levels are available to play for free, and users can unlock the rest of the levels via an in-app purchase of $9.99. The Toad Rally mode can also be played for free, but it requires tickets to access. Users begin with a limited number of free tickets, and they have the chance to earn additional free tickets through the title’s bonus game. Users…

    AllFacebook- 18 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Apple Launches 2016 Games for (RED) Campaign

    … To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch a new Games for (RED) campaign on the iTunes App Store. During this campaign, players can purchase (RED)-themed content in 20 participating mobile games, including Best Fiends Forever, Clash of Clans and Marvel Contest of Champions. All…

    AllTwitter- 21 readers -
  • Facebook Gameroom Added as Unity Editor Build Target

    … for Unity application-programming interface to share content with Facebook friends, access the Graph API and more. You will also be able to use the Unity IAP service to handle in-app purchases on Facebook. Everything you need comes integrated with Unity out of the box–you can even upload your builds to be hosted by Facebook directly from the Unity Editor. Game developers and players: Thoughts? …

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    …-install events in September, and it found that marketers with subscription-based apps who want to acquire consumers in swing states (those with a similar amount of support for both political parties) will pay 22 percent more when compared to acquiring consumers in non-swing states. In addition, Liftoff found that marketers in the area of mobile…

    AllFacebookin Mobile- 25 readers -
  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    …: capturing Pokemon, transferring Pokemon to the professor and walking with their Buddy Pokemon. According to Sensor Tower, the event, which ran from Oct. 26 through Nov. 1, increased in-app purchase revenue in the game by approximately 133 percent, or 2.3 times, worldwide in its first five days. Sensor Tower said the game earned approximately…

    AllTwitter- 17 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the growth of mobile engagement and how users…

    Inside Facebook- 20 readers -
  • Gen Con 2016: Gunslinger Studios Shows Off Exiles of Embermark

    … talents from multiple specialization trees. For instance, warriors will have access to berserker, fortress and executioner specializations. Users will receive one talent point as they reach each experience point level, from level 1-50, and they will be able to use these talent points to purchase abilities. Users will be able to mix and match talents…

    AllTwitter- 14 readers -
  • Gen Con 2016: MetaArcade Debuts Tunnels & Trolls Mobile Prototype

    … of MetaArcade, said the company hopes to have all 30-plus solo adventures from Tunnels & Trolls available in the application at launch. While the app will be available to download for free, and it will offer a selection of free content, users will be able to purchase additional adventures via in-app purchase. While the details haven’t been…

    AllFacebook- 21 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … by computers at 64 percent, tablets at 34 percent and video game consoles at 26 percent. Elsewhere, the survey showed, on average across the 12 countries, 47 percent of all smartphone players are women, while 53 percent are men. The survey analyzed the habits of mobile game spenders (users who play games on mobile and pay for games on at least…

    AllTwitter- 25 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions performed…

    AllFacebook- 31 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 21 readers -
  • Disney Crossy Road Adds Alice Through the Looking Glass

    … characters, 13 can be earned from the game’s prize machine, while five secret characters can be earned in other ways. Gamers will need to unlock one of these characters through the prize machine (or through in-app purchase) before they can play in the new world. While playing in Time’s Castle, users can collect hourglasses to earn bonus points…

    AllTwitter- 19 readers -
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