In-App Purchases

A virtual economy (or sometimes synthetic economy) is an emergent economy existing in a virtual persistent world, usually exchanging virtual goods in the context of an Internet game. People enter these virtual economies for recreation and entertainment rather than necessity, which means that virtual economies lack the aspects of a real economy that are not considered to be "fun" (for instance, avatars in a virtual economy often do not need to buy food in order to survive, and usually do not have any biological needs at all). However, some people do interact with virtual economies for "real" economic benefit.
Posts about In-App Purchases
  • Nintendo Launches Super Mario Run on Mobile

    … Nintendo launched Super Mario Run on iOS. The game challenges users to help Mario rescue Peach and rebuild the Mushroom Kingdom after it’s destroyed by Bowser. In Super Mario Run, users can play in two different gameplay modes: World Tour and Toad Rally. The World Tour mode offers single-player stages, while the Toad Rally mode allows users…

    AllFacebook- 18 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Apple Launches 2016 Games for (RED) Campaign

    … To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch a new Games for (RED) campaign on the iTunes App Store. During this campaign, players can purchase (RED)-themed content in 20 participating mobile games, including Best Fiends Forever, Clash of Clans and Marvel Contest of Champions. All…

    AllTwitter- 21 readers -
  • Facebook Gameroom Added as Unity Editor Build Target

    … Facebook Games Arcade is now Facebook Gameroom, and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Facebook Gameroom allows users to play web, ported mobile and Gameroom-native games in an app outside of the social network’s environment, and it is available to users with Windows 7 and up…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 25 readers -
  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    … To celebrate Halloween, Niantic released the first in-game event in popular mobile game Pokemon Go and, according to data from application store optimization company Sensor Tower, the event was a success. The event gave users an increased chance of finding “spooky” Pokemon, and it also gave users more Pokemon candy for completing three actions…

    AllTwitter- 17 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … are opportunities to engage with an audience and demonstrate the value of your app. There are also multiple opportunities to monetize app activity, especially when users signal intent to purchase by adding items to wishlists or digital shopping carts. Check out the infographic below for more data on engagement trends and view the full report for more insight into mobile performance during Q2. Image courtesy of Shutterstock. …

    Inside Facebook- 20 readers -
  • Gen Con 2016: Gunslinger Studios Shows Off Exiles of Embermark

    … Last week at the Gen Con gaming convention in Indianapolis, Gunslinger Studios showed off Exiles of Embermark, an upcoming mobile combat role-playing game that allows users to compete in duels to bring honor to their in-game Houses. In Exiles of Embermark, players will create heroes and compete in single-player, multiplayer and cooperative…

    AllTwitter- 14 readers -
  • Gen Con 2016: MetaArcade Debuts Tunnels & Trolls Mobile Prototype

    … of MetaArcade, said the company hopes to have all 30-plus solo adventures from Tunnels & Trolls available in the application at launch. While the app will be available to download for free, and it will offer a selection of free content, users will be able to purchase additional adventures via in-app purchase. While the details haven’t been…

    AllFacebook- 21 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia. The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent. Smartphones were followed…

    AllTwitter- 25 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 31 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 21 readers -
  • Disney Crossy Road Adds Alice Through the Looking Glass

    … characters, 13 can be earned from the game’s prize machine, while five secret characters can be earned in other ways. Gamers will need to unlock one of these characters through the prize machine (or through in-app purchase) before they can play in the new world. While playing in Time’s Castle, users can collect hourglasses to earn bonus points…

    AllTwitter- 19 readers -
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