In-App Purchases

A virtual economy (or sometimes synthetic economy) is an emergent economy existing in a virtual persistent world, usually exchanging virtual goods in the context of an Internet game. People enter these virtual economies for recreation and entertainment rather than necessity, which means that virtual economies lack the aspects of a real economy that are not considered to be "fun" (for instance, avatars in a virtual economy often do not need to buy food in order to survive, and usually do not have any biological needs at all). However, some people do interact with virtual economies for "real" economic benefit.
Posts about In-App Purchases
  • Nintendo Launches Super Mario Run on Mobile

    … Tour levels are available to play for free, and users can unlock the rest of the levels via an in-app purchase of $9.99. The Toad Rally mode can also be played for free, but it requires tickets to access. Users begin with a limited number of free tickets, and they have the chance to earn additional free tickets through the title’s bonus game. Users…

    AllFacebook- 18 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Apple Launches 2016 Games for (RED) Campaign

    … To mark World AIDS Day Dec. 1, Apple partnered with (RED) and a group of mobile game developers to launch a new Games for (RED) campaign on the iTunes App Store. During this campaign, players can purchase (RED)-themed content in 20 participating mobile games, including Best Fiends Forever, Clash of Clans and Marvel Contest of Champions. All…

    AllTwitter- 21 readers -
  • Facebook Gameroom Added as Unity Editor Build Target

    … Facebook Games Arcade is now Facebook Gameroom, and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Facebook Gameroom allows users to play web, ported mobile and Gameroom-native games in an app outside of the social network’s environment, and it is available to users with Windows 7 and up…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • App User Acquisition Costs More in Swing States (Infographic)

    … than in blue states. When looking at individual states, Liftoff found that Washington, D.C. (technically a blue state), had the highest rate of in-app purchases, as 91 percent of consumers there made an in-app purchase. In addition, Liftoff said Wyoming, South Dakota and Montana were the Republican states that were most active within apps…

    AllFacebookin Mobile- 25 readers -
  • Pokemon Go’s Halloween Event Increased Revenue By 133%

    … To celebrate Halloween, Niantic released the first in-game event in popular mobile game Pokemon Go and, according to data from application store optimization company Sensor Tower, the event was a success. The event gave users an increased chance of finding “spooky” Pokemon, and it also gave users more Pokemon candy for completing three actions…

    AllTwitter- 17 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … Consumers have embraced the mobile-first mindset wholeheartedly. Marketers need to be responsive to these changes if they intend to keep up in a changing landscape. The second-quarter-2016 report from mobile advertising and marketing platform Opera Mediaworks provides insights into the scale of the growth of mobile engagement and how users…

    Inside Facebook- 20 readers -
  • Gen Con 2016: Gunslinger Studios Shows Off Exiles of Embermark

    … Last week at the Gen Con gaming convention in Indianapolis, Gunslinger Studios showed off Exiles of Embermark, an upcoming mobile combat role-playing game that allows users to compete in duels to bring honor to their in-game Houses. In Exiles of Embermark, players will create heroes and compete in single-player, multiplayer and cooperative…

    AllTwitter- 14 readers -
  • Gen Con 2016: MetaArcade Debuts Tunnels & Trolls Mobile Prototype

    … At the Gen Con gaming convention in Indianapolis last week, developer MetaArcade debuted a prototype of Tunnels & Trolls on mobile, which it hopes to release later this year. First published by Flying Buffalo in 1975, Tunnels & Trolls is a tabletop pen-and-paper role-playing game set in a fantasy world. In addition to group adventures…

    AllFacebook- 21 readers -
  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … Facebook IQ released the results of a survey that analyzed the mobile gaming habits of adults from 12 countries representing multiple geographic regions: North America, Latin America, Europe, the Middle East and Asia. The survey found that on average, smartphones are the No. 1 gaming device for users, at 71 percent. Smartphones were followed…

    AllTwitter- 25 readers -
  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … Mobile attribution and marketing analytics platform AppsFlyer released its latest State of In-App Spending report, which measured the in-app purchase activity of over 100 million users across over 1,000 apps (that have in-app purchase activity) from April to May 2016. For this report, in-app purchases were defined as any transactions…

    AllFacebook- 31 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans to do…

    AllFacebook- 21 readers -
  • Disney Crossy Road Adds Alice Through the Looking Glass

    … Disney released the latest content update for Disney Crossy Road on mobile, which adds content from Alice Through the Looking Glass to the game. This update includes a new world, Time’s Castle, based on the film Alice Through the Looking Glass. The world features 18 characters, including Alice, the Mad Hatter and the March Hare. Of these…

    AllTwitter- 19 readers -
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