In-House Advertising

  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    … always been difficult to measure and optimize. Instead, marketers turn to attribution models that try to paint an accurate picture of how online advertising truly pays off. Unfortunately, they all fall short in multifaceted campaigns. The attribution mess When you take a closer look at the most common attribution models used in digital…

    Nanigansin Retargeting- 9 readers -
  • Real Time Bidding: An Overview of Auction Types

    … Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types…

    Nanigans- 17 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    … are making it simpler and less costly to run these tests, and digital leaders are recognizing that the best path to long-term growth is to align advertising practices with the true business goals of marketers. Why randomized controlled trials haven’t caught on in advertising Randomized controlled trials are the ideal form of performance testing…

    Nanigansin Retargeting- 8 readers -
  • Who’s Hiring in Growth Marketing: Unique Influence, Boxed, Backstage

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 12 readers -
  • Who’s Hiring in Growth Marketing: Stitch Fix, Williams-Sonoma, Build.com

    … Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect…

    Nanigans- 19 readers -
  • Who’s Hiring in Growth Marketing: Eventbrite, Best Buy, Box

    …, Social, Digital, Demand & Field Marketing and Regional Marketing Orchestrating campaign launch milestones and timeline to optimize campaign performance and pipeline growth For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigansin Affiliate- 24 readers -
  • Who’s Hiring in Growth Marketing: Wealthsimple, Harry’s, Via

    … campaigns and efficiently produce new ads and promotions For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 24 readers -
  • Who’s Hiring in Growth Marketing: Square, Gwynnie Bee, Airbnb

    … resources across Performance Marketing, Engineering, Data Science, and Finance to intelligently scale acquisition efforts Managing performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 19 readers -
  • Anatomy of a Growth Marketer: Kevin Wyckoff, Metromile

    … is a typical day in the life for your role? It varies drastically day-to-day, but a portion of my day always involves diving into campaign analytics to catch and capitalize upon any emerging trends, as well as checking in on any ongoing testing. While our team is flat and tight-knit, individual channel management can be siloed, so it’s on me…

    Nanigans- 19 readers -
  • Who’s Hiring in Growth Marketing: HelloFresh, Yousician, Grubhub, Audibene, Better

    … pages etc. Responsibilities include: Create, analyze, and optimize advertising on on a variety of both online and offline campaigns Test creatives, bids, placements, landing pages, and audiences to scale campaigns efficiently Prioritize efforts and budgets to meet company goals Coordinate copy and design process with our in-house design team…

    Nanigans- 24 readers -
  • Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

    … both within existing social platforms and also beyond them, including both organic and paid opportunities Owning from concept to execution social- and digital-only campaigns with support from the greater marketing organization For the full job posting, click here. eBook: Recruiting In-House Digital Advertising Talent Demand for data-driven marketers is on the rise, but this guide offers concrete insight and practical tips on attracting and retaining the best advertising talent. Download the eBook …

    Nanigans- 23 readers -
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