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As an SEO consultant, your job is not limited to acquiring better visibility for a website in SERPs; your job is also to bring in more leads and sales for the business. The role as an agency-based SEO consultant is very different than an in-house consultant, so if you’re just making the transition to a career as an in-house SEO consultant, here are a few things you should know.
MANAGING SEARCH, MANAGING CHANGE by Jeff Preston, Senior Manager, SEO, Disney Interactive. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels... but there are othe ...