In-Store

  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months…

    Street Fightin How To's- 22 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 20 readers -
  • 3 Keys to Modernizing In-Store Experiences… and Revenue

    … my way back to that corner of the store, picked up my Tide, and walked the circumference… where all the healthy, fresh stuff is. I grabbed a Starbucks, took a break, and then checked out. The in-store experience had two-thirds of the way to being perfect. This infographic from Moki is based on Forrester’s The Future of the Digital Store. It points…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Unlocking the Power of Passive In-Store Data Analytics

    … that passive location data brings to the overall understanding of consumer behavior in-store. Differences Between Passive and Active Data While “passive” indoor location data captures natural behavior and intent of the general shopper population, “active” indoor location data captures only those shoppers who chose to directly engage via apps or log…

    Anne Marie Stephen/ Street Fight- 27 readers -
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