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In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized.
…. According to data from beacon proximity and location intelligence platform inMarket, beacons and proximity marketing programs are set to influence $7.5 billion in U.S. millennial spending this holiday season. That’s a huge figure, and it only applies to one segment of the shopping population, albeit a sizable demographic that is very attuned…
… with a dedicated gourmet cheese counter, a Starbucks, a sushi counter, and one-stop shopping for babies, toys, bedroom, bathroom, jewelers, and kitchen. It even had a cafeteria and holiday section. This mammoth store has it all. Or does it? As I was walking through the store looking for laundry detergent, I did notice some efficiencies. One key…
… that passive location data brings to the overall understanding of consumer behavior in-store. Differences Between Passive and Active Data While “passive” indoor location data captures natural behavior and intent of the general shopper population, “active” indoor location data captures only those shoppers who chose to directly engage via apps or log…