In-Store

  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … as the growth potential is realized. It’s a frustrating cycle, and one that management hasn’t quite figured out how to handle yet. For now, the company says it is leveraging diversity as a way to continue up the growth curve. RetailNext was founded by three former Cisco employees – Agratchev, from Russia, Arun Nair, from India and Marlie Liu, from Taiwan…

    Street Fightin How To's- 22 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 20 readers -
  • 3 Keys to Modernizing In-Store Experiences… and Revenue

    … This weekend I went shopping at the new Kroger Marketplace. Side note… if only Kroger thought investing in their online presence was as important as their retail presence. I digress. The new marketplace was built across the street from the previous Kroger. One step inside and you can see why. A bakery with fresh Artisan bread, a deli…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Unlocking the Power of Passive In-Store Data Analytics

    … that passive location data brings to the overall understanding of consumer behavior in-store. Differences Between Passive and Active Data While “passive” indoor location data captures natural behavior and intent of the general shopper population, “active” indoor location data captures only those shoppers who chose to directly engage via apps or log…

    Anne Marie Stephen/ Street Fight- 29 readers -
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