In-Store Sales

  • Credit Where Due: Unlocking Social Attribution

    … one ad and then either directly navigate or search their brand to convert, rather than clicking the actual ad. Determine which weighted attribution models match needs based on campaign goals: This white paper from Kenshoo provides a nice introduction to attribution models, including the benefits and use-cases for each. Match the models as closely…

    Inside Facebookin Social Facebook Twitter- 6 readers -
  • How Mobile Wallet Offers Drive Sales

    … after loading up Key Ring, I was driving home and up popped an alert on my phone that one of the stores I frequent had an offer. Absolutely brilliant… I pulled in, redeemed the coupon, and got a great deal. I wasn’t looking for a deal nor was I even expecting to go shopping that night – but there it happened. Location awareness in an application…

    Douglas Karr/ Marketing Technology Blogin How To's- 10 readers -
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