In-Store Sales

  • Credit Where Due: Unlocking Social Attribution

    … a suite of useful tools for tracking consumer interactions (including tracking in-store sales), which are rapidly becoming more refined and effective, so what’s the problem? Those tools happily assign all credit for the conversion directly to the Facebook ad that sealed the deal. This method suits Facebook just fine; after all, it is seeking to increase…

    Inside Facebookin Social Facebook Twitter- 10 readers -
  • How Mobile Wallet Offers Drive Sales

    … paid off for the retailer! SIM Partners has created an infographic that discusses the reasons why retailers/marketers should embrace the mobile wallet during the upcoming season. With the holidays right around the corner, it’s more crucial now for marketers and retailers to understand the power of mobile shopping: A whopping 56% of consumers say…

    Douglas Karr/ Marketing Technology Blogin How To's- 14 readers -
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