In-Store Sales

  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • How Mobile Wallet Offers Drive Sales

    … after loading up Key Ring, I was driving home and up popped an alert on my phone that one of the stores I frequent had an offer. Absolutely brilliant… I pulled in, redeemed the coupon, and got a great deal. I wasn’t looking for a deal nor was I even expecting to go shopping that night – but there it happened. Location awareness in an application…

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
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