In-Store Sales

  • Credit Where Due: Unlocking Social Attribution

    … a suite of useful tools for tracking consumer interactions (including tracking in-store sales), which are rapidly becoming more refined and effective, so what’s the problem? Those tools happily assign all credit for the conversion directly to the Facebook ad that sealed the deal. This method suits Facebook just fine; after all, it is seeking to increase…

    Inside Facebookin Social Facebook Twitter- 12 readers -
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