In-Store Technology

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … on their mobile app and in-store engagement strategy.” (Brian Slettvet, Footmarks) 2. Leverage all the consumer touchpoints. “Retailers getting started with beacon marketing programs need to have a plan for creating awareness and educating shoppers about the benefits of using their mobile app. This means promoting the program across a variety…

    Stephanie Miles/ Street Fight- 17 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 10 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 5 readers -
Get the top posts daily into your mailbox!
More from around the web