In-Store Technology

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    …] measure physical locations like you do your web properties. Understand the behavioral trends of your customer base, then get granular with demographic and behavioral segmentation.” (Brent Franson, Euclid Analytics) 7. Run a pre-launch campaign. “We have a playbook for launching programs that includes a pre-launch campaign via email, social media…

    Stephanie Miles/ Street Fight- 19 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 14 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … may be driving down prices and eating into margins, but it’s too soon to sound the death knell for physical stores. They still feature strongly in the commerce landscape. Moreover, despite shoppers’ increased in-store use of smartphones, showrooming is proving to be less of a detriment to brick-and-mortar retail than once feared. A recent xAd…

    Street Fight- 8 readers -
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