In-Store Technology

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … with shoppers in-store.” (Rob Murphy, Swirl) 3. Add in-store signage. “In retail, incentives using in-store signage that promotes mobile coupons are the easiest and most universally accepted across the majority of mobile users. For example, ‘Text SAVE20 to 12345 to receive a coupon to save 20 percent on today’s purchase.’ This allows the merchant…

    Stephanie Miles/ Street Fight- 18 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 13 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 6 readers -
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