In-Store Technology

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … to capture mobile contact information, which can be used in the future, as long as the customer opts in.” (Linden Ryan Skeens, Thumbvista) 4. Extend messaging to the mobile apps shoppers already use. “Many companies that have tested beacons have had disappointing results because of reach issues. We solve this problem via in-store amplification…

    Stephanie Miles/ Street Fight- 29 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 20 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 12 readers -
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