In-Store Technology

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    … they’d rather look up information on their smartphones while shopping than speak to an employee. Retailers have reacted to this shift by investing in hyperlocal technologies like beacons and mobile apps to engage customers in real time via their mobile devices. But many are finding that use of these services is low because consumers don’t realize…

    Stephanie Miles/ Street Fight- 27 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … among Unacast’s partner network, supported by 96 percent of providers, with Google’s more recently introduced Eddystone format a distant second, supported by 25 percent, although growing at a faster rate. Unacast just announced that 25 beacon providers, including Estimote, Signal 360, Mowingo, and Urban Airship, have now joined its PROX network…

    Street Fightin Mobile- 20 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … Left to right: Storyline Development principal Evan Neufeld and Estimote co-founder and SVP Steve Cheney The death of the store has been a common theme in recent years as ecommerce, led by online superstores like Amazon, continues to advance. Implementing technology in retail environments as means of “saving” brick-and-mortar stores has been…

    Street Fight- 11 readers -
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