In-Store Technology

  • 10 Ways Retailers Can Create Awareness of In-Store Mobile Channels

    ….” (Kevin Hunter, inMarket) 5. Encourage existing app users to opt in. “In order to grow their addressable audience for beacon-triggered marketing, retailers need to not only drive new app downloads but also encourage existing app users to opt in to the program. The key to driving program engagement is to provide mobile app users with a clear…

    Stephanie Miles/ Street Fight- 22 readers -
  • Beacons to Shine a Light on Consumers’ Murky Path to Purchase

    … to in-store technology, so there’s a lot of discretionary spending at stake here for retailers that figure out the right messaging and offer cadence. In a study of U.S. consumers by beacon-powered mobile marketing firm Swirl, 86 percent of shoppers said they would spend more money with retailers that offer a more personalized and connected online…

    Street Fightin Mobile- 16 readers -
  • #SFSNYC VIDEO: Smartphones Will Make the Connected Store a Reality

    … of retail panel at last month’s Street Fight Summit led by Storyline Development principal Evan Neufeld and featuring Gwen Morrison, co-CEO of The Store, the retail practice of global advertising giant WPP, and Steve Cheney, co-founder and SVP at Estimote, a company offering beacons and stickers compatible with both Apple’s iBeacon and Google’s…

    Street Fight- 10 readers -
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