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  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … that modern Apple devices use. Responsive – make sure your email looks great on mobile and tablet devices. You may want to add wearables, soon! Email Send Checks The mechanics of the email and how it functions when it gets to your subscriber’s inbox can impact your credibility as well as your click-through and conversion rates. From Address – use…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Email Win-Back Programs: Do They Work?

    … into the "Idle Account" category, so there's no use keeping these names on file. Subject Line: Emotionally charged subject lines like "We Miss You!" showed little difference in read rates than neutral subject lines like "A note from the CEO." We also looked to see if there were any differences with copy like "miss you" or "come back." Again, both had…

    Tom Sather/ Marketing Landin EMail- 11 readers -