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  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … across email clients… many don’t use them. Buttons – use images as buttons so that your buttons look great across all email clients. Internationalization – are you using the proper langage settings and symbols for your subscribers? Typography – utilize fonts with a fall-back for devices and clients that don’t support them. Social – do you…

    Douglas Karr/ Marketing Technology Blogin EMail- 20 readers -
  • Email Win-Back Programs: Do They Work?

    … read rates of 13%. Offer: The key to getting a win-back campaign opened has more to do with the offer. We looked at offers that promised a dollar-off versus a percentage-off a next purchase. A dollar-off discount consistently performed 2x better than a percentage discount. Takeaway: Promotions in dollar terms performed the best. Test emotionally…

    Tom Sather/ Marketing Landin EMail- 15 readers -
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