Inactive Subscribers

  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Email Win-Back Programs: Do They Work?

    … engagement, having a high number of inactive accounts can cause a business's emails to be delivered to spam, which further depresses response and conversion rates. Win-back campaigns are used to combat inactive addresses, and they allow marketers to remove subscribers that are truly inactive. But, do they actually accomplish this? The Good, The Bad…

    Tom Sather/ Marketing Landin EMail- 12 readers -
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