Inactive Subscribers

  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … of a healthy email marketing program. Permission – don’t get yourself in trouble with ISPs. Ask for permission to email. Preferences – provide and set expectations on frequency for your subscribers. Inactives – remove inactive subscribers to reduce unsubscribe complaints and lack of engagement. Frequency – don’t turn up the frequency so high…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • Email Win-Back Programs: Do They Work?

    … charged subject lines and percent-off offers, but don't expect miracles. Win-back campaigns can be extremely effective to re-engage subscribers, but marketers armed with the right data — like read rates and inbox activity — will be the most successful. Win-back campaigns should be ongoing, as opposed to a one-time event, for best results. I'd love to hear your stories from the trenches on what works and what doesn't when it comes to win-back campaigns. …

    Tom Sather/ Marketing Landin EMail- 15 readers -
Get the top posts daily into your mailbox!