Inactive Subscribers

  • Email Win-Back Programs: Do They Work?

    … For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber…

    Tom Sather/ Marketing Landin EMail- 10 readers -
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