Inbound

  • 11 Things that Make Marketing in 2017 Different From 2007

    … With 2017 now upon us, you’ve probably promised yourself that you were going to make a few changes this year to better yourself. You’ve probably promised to change your marketing for the better too. New year, new marketing strategy, right? With every year the marketing industry changes and grows. If you look back 10 years ago to marketing…

    The IMPACT Blog- 20 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads…

    Marketing Technology Blog- 22 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 23 readers -
  • The #1 Complaint About Inbound Marketing

    … and they told me that every year the cost per lead goes up and their close rate continues to drop. People are hesitant to do business with them because they have no web presence. Now they’re asking us how they can make up for those lost years that they didn’t invest. They said that they’re getting beat by competitors with that have great sites, dominate…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 29 readers -
  • The #1 Complaint About Inbound Marketing

    … and they told me that every year the cost per lead goes up and their close rate continues to drop. People are hesitant to do business with them because they have no web presence. Now they’re asking us how they can make up for those lost years that they didn’t invest. They said that they’re getting beat by competitors with that have great sites, dominate…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Last Minute Tips to Engage Customers Through the Holidays

    … if it is something silly, like the complaint Reese’s faced at the beginning of December with customers voicing concern that their Reese’s peanut butter cups didn’t look much like Christmas trees. The backlash was titled “tree shaming” and gained the hashtag #Reesesfail. Reese’s marketing team quickly turned around what could have been a minor…

    MarketingSherpa Blogin Social- 9 readers -
  • What is Account-Based Marketing?

    … accurate and complete lead data to make ABM possible. Advanced predictive analytics solutions can also help identify the right companies to target based on how ready they are to buy, saving time and increasing the chances of success Most also integrate with marketing automation platforms like Marketo and Eloqua, and CRM tools like Salesforce…

    Marketing Technology Blogin Display- 27 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    … to drive qualified leads from your media relations efforts How to use content and guest blogging to increase your SEO What should go in your content map so you always have content ideas Chad Pollitt The Anatomy of Tomorrow’s Content Promotion Strategy Today (Wednesday September 9, 1:30 p.m.) The Internet is a crowded and noisy place for content…

    Danielle Look/ Relevance- 22 readers -
  • Friday Catch-Up: The Giant of the Giants Takes Over

    …You see that little dance step? Yeah, that’s our Friday Jam! Hello everyone and welcome to another virtual internet tour of all the updates taking place across the web. No wait, let’s just call it Friday Catch-Up, there’s a certain … Continue reading → (Read more...) The post Friday Catch-Up: The Giant of the Giants Takes Over appeared first…

    Lena Ruchko/ Promodo Blog- 6 readers -
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