Inbound Leads

  • The #1 Complaint About Inbound Marketing

    … is wondering: These stats filter out any bot or ghost bot traffic and provide a year over year snapshot of their website analytics. The previous year had a website that was slow and actually had some broken elements… unfortunate for a technology company. They were found in 11 search results outside of their own company name, 8 of them on page 2…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 20 readers -
  • The #1 Complaint About Inbound Marketing

    … is wondering: These stats filter out any bot or ghost bot traffic and provide a year over year snapshot of their website analytics. The previous year had a website that was slow and actually had some broken elements… unfortunate for a technology company. They were found in 11 search results outside of their own company name, 8 of them on page 2…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Please Test Your Lead Generation Forms

    … A couple years we worked with a client who invested a significant budget with a branding agency to build out a beautiful new web presence. The client came to us because they weren’t seeing any leads coming through the site and asked us to help them out. We did the first thing we normally do, submitted a request through their contact page…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … The central difficulty in calculating content marketing ROI is this: the easiest part to prove (direct revenue) is also the smallest piece of content’s value. It’s like the bullseye at the center of a dartboard, the tip of the iceberg, the low-hanging fruit, or any other tortured metaphor you’d like to use: easy to see, but only a piece…

    The Content Strategistin Content- 16 readers -