Inbound Leads

  • The #1 Complaint About Inbound Marketing

    … and they told me that every year the cost per lead goes up and their close rate continues to drop. People are hesitant to do business with them because they have no web presence. Now they’re asking us how they can make up for those lost years that they didn’t invest. They said that they’re getting beat by competitors with that have great sites, dominate…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 23 readers -
  • The #1 Complaint About Inbound Marketing

    … and they told me that every year the cost per lead goes up and their close rate continues to drop. People are hesitant to do business with them because they have no web presence. Now they’re asking us how they can make up for those lost years that they didn’t invest. They said that they’re getting beat by competitors with that have great sites, dominate…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Please Test Your Lead Generation Forms

    … you go three months without noticing that no leads are coming through. If they don’t provide us access to the reporting, we ask every single meeting how lead generation is going. Response Time If you’re not responding in time to your web requests, here’s some motivation: You have 100 times the chance of contacting a lead if you respond within 5…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … to recommend us to a friend. We also use a proprietary formula called ROCI (return on content investment) that measures the amount we spend on content against the total value of the audience we attract. It’s not always easy to put a dollar value on trust, but there’s no denying that trust helps mightily in the sales process. 5) Company culture, training…

    The Content Strategistin Content- 16 readers -
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