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Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any business from our website.
… not getting any business from our website. There’s a serious problem in the inbound marketing industry in how it’s explained and how inbound marketing actually works. The notion that establishing a web presence will turn your website into an engine where prospect after prospect will find you on search or social, read your material, and instantly…
… A couple years we worked with a client who invested a significant budget with a branding agency to build out a beautiful new web presence. The client came to us because they weren’t seeing any leads coming through the site and asked us to help them out. We did the first thing we normally do, submitted a request through their contact page…
… of the story. At Contently, we think of content’s value as a series of concentric rings, and we track ROI from the inside out. 1) Direct revenue from inbound leads It starts with the center of the circle: direct revenue from inbound leads. We use Marketo to track people through the lead cycle; that way, we know exactly which stories they’ve read both…