Inbound Leads

  • The #1 Complaint About Inbound Marketing

    … and they told me that every year the cost per lead goes up and their close rate continues to drop. People are hesitant to do business with them because they have no web presence. Now they’re asking us how they can make up for those lost years that they didn’t invest. They said that they’re getting beat by competitors with that have great sites, dominate…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 29 readers -
  • The #1 Complaint About Inbound Marketing

    … and they told me that every year the cost per lead goes up and their close rate continues to drop. People are hesitant to do business with them because they have no web presence. Now they’re asking us how they can make up for those lost years that they didn’t invest. They said that they’re getting beat by competitors with that have great sites, dominate…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Please Test Your Lead Generation Forms

    … you go three months without noticing that no leads are coming through. If they don’t provide us access to the reporting, we ask every single meeting how lead generation is going. Response Time If you’re not responding in time to your web requests, here’s some motivation: You have 100 times the chance of contacting a lead if you respond within 5…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … of the story. At Contently, we think of content’s value as a series of concentric rings, and we track ROI from the inside out. 1) Direct revenue from inbound leads It starts with the center of the circle: direct revenue from inbound leads. We use Marketo to track people through the lead cycle; that way, we know exactly which stories they’ve read both…

    The Content Strategistin Content- 17 readers -