Inbound Leads

  • The #1 Complaint About Inbound Marketing

    … search results, and are engaging on social media. Short answer: They can’t compete right now. But they can invest in inbound marketing now that will generate momentum, let them close more sales now with authoritative content, and continue to drive attention and awareness to their brand online. Sure, crappy leads will come through at first…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 24 readers -
  • The #1 Complaint About Inbound Marketing

    … search results, and are engaging on social media. Short answer: They can’t compete right now. But they can invest in inbound marketing now that will generate momentum, let them close more sales now with authoritative content, and continue to drive attention and awareness to their brand online. Sure, crappy leads will come through at first…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Please Test Your Lead Generation Forms

    … and waited for a response. None came. We then contacted them and asked where the contact form went to. No one knew. We gained access to the site so that we see for ourselves where the forms submitted to and were shocked to find out that they didn’t actually submit anywhere. The beautiful contact page (and other landing pages) were dummy forms…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … to recommend us to a friend. We also use a proprietary formula called ROCI (return on content investment) that measures the amount we spend on content against the total value of the audience we attract. It’s not always easy to put a dollar value on trust, but there’s no denying that trust helps mightily in the sales process. 5) Company culture, training…

    The Content Strategistin Content- 16 readers -