Inbound Leads

  • The #1 Complaint About Inbound Marketing

    … Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 35 readers -
  • The #1 Complaint About Inbound Marketing

    … is wondering: These stats filter out any bot or ghost bot traffic and provide a year over year snapshot of their website analytics. The previous year had a website that was slow and actually had some broken elements… unfortunate for a technology company. They were found in 11 search results outside of their own company name, 8 of them on page 2…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Please Test Your Lead Generation Forms

    … A couple years we worked with a client who invested a significant budget with a branding agency to build out a beautiful new web presence. The client came to us because they weren’t seeing any leads coming through the site and asked us to help them out. We did the first thing we normally do, submitted a request through their contact page…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … to recommend us to a friend. We also use a proprietary formula called ROCI (return on content investment) that measures the amount we spend on content against the total value of the audience we attract. It’s not always easy to put a dollar value on trust, but there’s no denying that trust helps mightily in the sales process. 5) Company culture, training…

    The Content Strategistin Content- 18 readers -
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