Inbound Marketing

For a related term coined by Seth Godin, see Permission marketing. For the product management sense of Inbound Marketing, see Product management.Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing".
Posts about Inbound Marketing
  • 4 Lessons on Content Marketing – The Hard Path that Keeps on Giving!

    … It's been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn't afford to spend money on social media platforms. That's not all. With no experience in marketing products [...] The post 4 Lessons on Content Marketing – The Hard Path that Keeps on Giving! appeared first on Search Engine People Blog. …

    Search Engine People Blog- 10 readers -
  • 19 Infographics for Anyone Starting Digital Marketing in 2018

    … So, you want to be a digital marketer, huh? That’s great! You’re going to be an ace in no time. What’s more, 2018 is the perfect year to start. Digital marketing, as an industry, has seen significant periods of growth over the last few years and it has been projected that there will be an industry-wide spend of close to $120 billion in 2018…

    The IMPACT Blog- 14 readers -
  • How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

    … The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it might be time you [...] The post How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide) appeared first on Search Engine People Blog. …

    Search Engine People Blogin Content- 12 readers -
  • Micro-yes(s) vs. micro-moments

    …In this article, we dive into ideas for using the micro-yes methodology to better serve customers and increase conversion on all your customers’ micro-moments, while improving your overall inbound marketing approach…

    Daniel Burstein/ MarketingSherpa Blog- 14 readers -
  • 9 Great “Top-of-the-Funnel” Offers Every Marketer Can Learn From

    … One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing. …

    The IMPACT Blog- 10 readers -
  • Own Your 2018 Inbound Content Marketing Strategy With These 5 Tips

    … The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing universe to see where your efforts [...] The post Own Your 2018 Inbound Content Marketing Strategy With These 5 Tips appeared first on Search Engine People Blog. …

    Search Engine People Blogin Content- 12 readers -
  • 3 Misconceptions I Had About The Marketing World Before I Joined It

    … When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang. Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume. However, she wants none…

    The IMPACT Blog- 10 readers -
  • 💧 Drip Campaigns: 4 Simple Factors to Make Them Work

    …A main component of what makes inbound marketing work is the email drip campaign. Drip campaigns can be referred to as lead nurturing campaigns or workflows. Basically, a drip campaign is an automated schedule of emails (drips if you will) sent out to sales prospects at specified times, with the intention of guiding them through the buyer’s…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 6 readers -
  • Naked Marketing: Reviews Show The Emperor’s Clothes

    … You have given time, effort, and money in hopes of making your business solution flawless. Your product has the perfect marketing strategy and a flawless sales pitch. Your service providers are well-trained, consistent, yet personable, and excited about making a difference for a company. Your company’s future is looking bright and you are ready [...] The post Naked Marketing: Reviews Show The Emperor’s Clothes appeared first on Search Engine People Blog. …

    Search Engine People Blog- 7 readers -
  • It’s time to put an end to an era of lazy marketing

    … I had an opportunity to attend the outstanding Marketing Profs B2B Forum and witness a truly tour-de-force speech by my friend and podcast co-host Tom Webster. Although we had mentioned this talk in a previous podcast episode, I had not seen Tom’s presentation and I found his insights to be remarkable and very relevant to marketing today. I…

    {grow}- 8 readers -
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