Inbound Marketing Tools

  • Leveraging Your Website to Upsell to Current Customers

    … One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 9 readers -
  • How to Optimize Content for Google Featured Snippet Boxes

    The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has been more and more prevalent in search results is the Google Featured Snippet (also called the Google Rich Answer Box).

    Roman Kniahynyckyj/ Inbound Marketing Blog- 10 readers -
  • Using HubSpot's Ads Add-on to Measure Paid Media Campaigns

    Ah, another successful INBOUND has come to an end. While I had the weekend to reflect on the keynotes, spotlights and deep dive sessions I attended, nothing makes me more anxious to be back in front of my laptop then sharing with my clients the new HubSpot products and services that were announced by Brian Halligan and Dharmesh Shah.

    Inbound Marketing Blog- 24 readers -
  • Master Website Lead Generation With These 7 Tools

    … You know the drill. When it comes to generating more leads through inbound marketing you'll frequently find yourself reminding your executives to have patience while your strategies ramp up and take effect. If you want to speed things up a tad, however, you can try one of these five website tools. While some may not provide instantaneous leads…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 21 readers -
  • Beyond the Cart: 7 Features to Include on Your E-Commerce Site

    … The online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they are also…

    Inbound Marketing Blogin Social- 9 readers -
  • HubSpot Announces New CRM and Sales Products at INBOUND14

    … on old sales methodologies give way to inbound marketing and sales "The traditional sales process is broken. Instead of "always be closing," the next generation of sales leads will 'always be helping,'” says Brian Halligan, HubSpot CEO. Announcing two NEW HubSpot Tools! HubSpot CRM and Sidekick are about to make your lives easier, the sales process…

    Bridget Flanagan/ Inbound Marketing Blog- 6 readers -
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