Inbound Marketing Tools

    • Artificial Intelligence: Terms Marketers Need to Know

      Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.

      Roman Kniahynyckyj/ Inbound Marketing Blog- 24 readers -
  • Time Tracking for Marketers (and Software Options)

    … One point of difficulty for marketers, especially for marketing agencies, is time tracking. Timesheets tend to get put toward the bottom of the to-do list. People with creative spirits (i.e. marketers and designers) often find themselves resentful toward the idea of being micromanaged by having their time tracked. Truth be told, they may also…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 18 readers -
  • Top 2 Keys to Unlocking Content Development Efficiency

    … out individual emails. Google Docs lets you set different permission levels on each document for viewing and/or editing. Store your Google Docs within your Google Drive, or use each tool separately as you desire. Armed with an annual inbound marketing plan, and whatever accelerators you find helpful to jump start content creation, you’ll be on the path of content development efficiency. That means you should have no problem feeding the hungry internet beast, keeping him keenly plump and happy. …

    Roman Kniahynyckyj/ Inbound Marketing Blogin Content- 15 readers -
  • Leveraging Your Website to Upsell to Current Customers

    … One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -
  • Using HubSpot's Ads Add-on to Measure Paid Media Campaigns

    … marketers, especially for us that work at an inbound marketing agency, the HubSpot keynote is like waking up on Christmas morning to see what new toys we will get to play with. “53% of HubSpot customers used some sort of paid media in their inbound marketing strategies” For many years, HubSpot was skeptical of paid ads being used in inbound marketing…

    Inbound Marketing Blogin Affiliate Paid Search- 25 readers -
  • Master Website Lead Generation With These 7 Tools

    … You know the drill. When it comes to generating more leads through inbound marketing you'll frequently find yourself reminding your executives to have patience while your strategies ramp up and take effect. If you want to speed things up a tad, however, you can try one of these five website tools. While some may not provide instantaneous leads…

    Roman Kniahynyckyj/ Inbound Marketing Blog- 23 readers -
  • Beyond the Cart: 7 Features to Include on Your E-Commerce Site

    … The online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they are also…

    Inbound Marketing Blogin Social- 14 readers -
  • HubSpot Announces New CRM and Sales Products at INBOUND14

    … on old sales methodologies give way to inbound marketing and sales "The traditional sales process is broken. Instead of "always be closing," the next generation of sales leads will 'always be helping,'” says Brian Halligan, HubSpot CEO. Announcing two NEW HubSpot Tools! HubSpot CRM and Sidekick are about to make your lives easier, the sales process…

    Bridget Flanagan/ Inbound Marketing Blog- 8 readers -
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