• Quality vs Quantity Content: The ROI on Writing Less

    …;InboundWriter really tells the tale… The average blog posts costs a company $900… but over 90% of blog posts produce any meaningful business results. Ouch! I’m not against frequent posting… we often preach recency, frequency and relevance as we’re talking about corporate blogging. Frequency is important because you’re building an audience…

    Douglas Karr/ Marketing Technology Blogin Content- 8 readers -
  • Announcing a New Podcast for Content Marketers

    … amazing sponsors for this podcast. In addition to Oracle Marketing Cloud and Sysomos, debut sponsors of Content Pros include ProofHQ (a fantastic content marketing collaboration tool), and InboundWriter (a predictive analytics tool for content creators). And now, a word from our co-hosts… What are you most excited about for the launch of Content…

    Jay Baer/ Convince and Convertin Content Twitter- 11 readers -
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