• Quality vs Quantity Content: The ROI on Writing Less

    …;InboundWriter really tells the tale… The average blog posts costs a company $900… but over 90% of blog posts produce any meaningful business results. Ouch! I’m not against frequent posting… we often preach recency, frequency and relevance as we’re talking about corporate blogging. Frequency is important because you’re building an audience…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • Announcing a New Podcast for Content Marketers

    … More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content…

    Jay Baer/ Convince and Convertin Content Twitter- 12 readers -
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